How do you break through the clutter of the competition? This is a question we all ponder at one point or another.
In an attempt to answer this question, many marketers will say content, content, content. But what happens when it all just becomes noise?
You need a way to reach people, leave your mark and make an impression they’ll never forget. It’s not just about producing content, it’s the right content at the right time using the right medium. That’s why you need to give video brochures a try.
Focal Point Offering Video Brochures
Focal Point is now offering video brochure solutions to our clients because we see the value and the vision behind it. We understand where the marketplace is headed and believe video brochures can be impactful for sales, marketing, recruiting, training, branding, motivating, fundraising, sharing testimonials, and more.
Engaging people with both visual and audio elements through video brochures goes a long way in making it to the next step – whether that be earning a follow up appointment or bringing top talent to your team. With video brochures, recipients are able to hold, watch and listen to a company controlled message in the ideal way without a salesperson having to be present. Simply put, when done correctly video brochures can do a lot of the heavy lifting for you.
How Video Brochures Work
For the recipient – all they have to do is open it. That’s it. Just open it and they can experience the video as you intended.
For the producer – it’s a matter of creating a video, selecting a design and simply loading your video into the brochure. All stuff we can assist you with here at Focal Point.
They are completely rechargeable and reusable, meaning you can update the video as needed to match your latest marketing message. Additionally, they don’t use any complicated technology so there’s no need to worry about the video crashing. And finally, video brochures work with a Mac or PC making them very versatile for different file types.
Why Video Brochures?
Video Brochures give you a leave behind or presentation supplement that doesn’t get forgotten/thrown away. Analytic reports show viewers are sharing them with their co-workers, and most importantly, decision makers.
Whether you’re trying to win “the war in mailboxes,” secure a follow up meeting or simply reach people in a way that’s more affordable and effective than TV – video brochures could be the missing piece to your marketing puzzle.
Focal Point & Video Brochures
When working with clients, we were able to see how video brochures fit into their marketing strategies time and time again. By having the ability to produce video content for our customers, while also being about to coordinate the design presentation and functionality of delivering video brochures – adding this service just made perfect sense. It’s essentially an extension of what we are already doing for many customers, just packaged in a new, highly powerful way.
Considering a video brochure? We’d love to have a conversation about how this service could work for your business. Just take a moment to contact us online today!