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Networking Tag

Is networking marketing?

At FocalPoint, we think it’s fair to say networking is on the marketing spectrum. After all, it is a way to get your brand or name out there using communication.

 

The biggest difference is that unlike paid advertising, networking is impossible to control. You don’t know what is being said about you or your company – or where your business card or a friend’s text may end up. Could be deleted or thrown out. Could be put to good use. Who knows?

 

Of course, there is always a chance that it could lead to a key contribution to your work, or can impact someone else in your network, or become a customer by virtue of their sphere of influence, network, or present job. And yes, they could also screw things up for whomever you connect them to, reflecting badly on you.

 

Most importantly, networking outside your usual planes has the potential to broaden your knowledge, gain new perspectives in life and business, and maybe help open doors for someone simply needing help to build a new opportunity. We’d say that’s well worth the effort.

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How to maintain more effective business relationships

How important is building and maintaining solid connections with your customers and the people you work with?

MillennialsBoth are invaluable, according to Michael Ray Hopkin, popular blogger and author of Lead on Purpose.

Hopkin believes that to be a truly effective manager or company president and attract and keep clients, you need to continuously improve your business relationships with your employees and your clients.

 

Here are three ways to do this:

Listen.

Let others talk more than you do. Pay attention to what they’re saying.

Understand.

Appreciate what your clients and your employees do. Take the time to understand where they are truly coming from.

Acknowledge.

Be quick to give credit to others for their successes. Celebrate achievements of your employees and delight in the accomplishments of your customers.

 

At FocalPoint, we agree, and put this goal into daily practice. We have seen that if you do this every day and make it a priority, you’ll learn about what inspires and motivates your employees. That will make you a better manager (and will keep employee morale strong).

Additionally, listening, understanding and acknowledging what your customers are saying, how they are reacting to your company, and what is really important to them – will put you in position to provide the services they really need in a way they will appreciate. And that translates into increased sales and customer dedication.

FocalPoint asks: What are you doing to build effective, solid relationships inside and out of your workplace? Got a great example? We’d love to hear about it.

 

Never. Stop. Networking. Ever

Networking or word of mouth is still among the most powerful things you can do to expand your sphere of influence, increase your base of potential clients, and grow your business.

This is why at FocalPoint, we encourage networking. Our best tip? Ask the most influential friends and powerful business associates you know to introduce you to the people they think you should get to know to expand your business. Be sure you ask for a warm introduction – a shared business card followed up with an email to both you and the new contact.

I know what you’re thinking. People often agree to network with one another and don’t follow up. It happens to me as well. So make sure you agree to do network for them first. Then do it. Chances are good you will receive the same treatment in return.

Then what? Reach out. Get to know them those contacts. Emails are great for that first introduction. But a 30 minute coffee first thing in the morning is even better. Especially if you buy. Talk about your company and what makes it tick. Tell them what your perfect client looks like. And your next product launch. The best thing you can do is ask for their advice. People love to offer advice. They feel good offering it and you build a bond. You’ll now have a new contact who is going to look out for you and send new business your way. And maybe provide you with a new business idea or two you hadn’t considered.

Someone ultimately knows someone that can help you out and even better, will want to.

Networking. The incredibly powerful, original marketing tool that still works wonders. It’s personal. It’s effective. And the best part? Other than your time, it’s free.

Here’s my card. What can I do to help you?

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