Customer Churn Is On The Rise. And It Costs You More Than You Know

According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to retain a customer. Often, the study says, by as much as an eyebrow-raising 500%.

Those numbers should blow your mind. But even if your reality is half that, it’s still a no-brainer that customer retention is one ...

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