How has the customer journey changed in the digital age?
The digital age has drastically changed the way consumers interact with brands and make purchasing decisions. In the past, the customer journey was a linear process, transitioning from awareness, consideration, and decision, but with the advent of the internet and social media, the customer journey has evolved into a more complex and dynamic system. Business leaders must adapt to the rapidly changing customer journey to stay ahead of the competition. In this blog post, we’ll explore the evolution of the customer journey in the digital age and discuss how businesses can optimize their marketing strategies to remain competitive.READ MORE