Social Media Management
ER, What Should I Say About My Business On Social Media?
Here at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use. Staring into that void and pulling back is a fair feeling to have. After all, you want to get it right. We hear you and we have some good ideas about how to plunge in – and get the tone and the content pitch perfect. This is why we work with our clients to develop strategies and use social media to establish them as subject matter experts in there industry, i.e., what you are great at doing or producing. Then, use that expertise to boost your credibility and value. The trick is, not to simply tell folks you are an expert. Show them. Prove it by sharing interesting tips and developing relevant content in a journalistic style proving your are the expert in your field.
It takes time to build an image, enhance a reputation and create value. Keep the postings coming, invite others in your company to help, and stay open to new ideas. So – jump off that precipice with your smartphone in hand, your fingers ready to tap, and your video on!
Need help understanding how to use social media? Please contact us today to talk.