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Andretti Autosport
May 28, 2019 In

VIDEO MARKETING

Focal Point worked with Andretti Autosport to share the story relationship between the Andretti team and Dickinson Fleet Services.  The focus was on the importance of having a valued team taking care of the transport fleet and how this relationship contributed to the success of both teams.

 

At Dickinson Fleet, we understand that the Andretti team needs to get its racing cars turned around quickly. One failure in one of the trucks or one of the trailers, and it could really hurt things – big time. There are certain things that have to be at the race track on time for their team. That’s why keeping their trucks on a regular regular maintenance schedule is critical. If the trucks are late, then things start backing up. It’s a snowball effect. It can create chaos. Our goal is to prevent these situations by having as much foresight as possible.

FOCUS ON SAFETY

Safety is a BIG DEAL for the Andretti team. As Michael Andretti mentions, comparing the cars that his dad drove, to the cars that he drove, to the cars they’re racing today – it’s amazing how far things have progressed. Technology in the mobile maintenance and repair field is much the same way. That’s why we’re committed to staying up to date with the latest trends and offering our customers things like our mobile app that make requesting/monitor service just a few clicks away.

A TRUE PARTNERSHIP

 

As the Andretti team mentions, we see our relationship as a TRUE PARTNERSHIP. We love having clients who feel like they can trust us and understand our commitment to providing the highest standard of service out there. As mentioned in the video, this partnership worked out particularly well because the Andretti race shop is just down the road from one of our location which has turned out to be absolutely amazing. As it turned out, it was a no brainer to be able to work with them.
It truly has been a great partnership since day one. With the Andretti team having 14 trucks on the road, giving them ONE contact and ONE phone number for all maintenance needs has been a different maker. We truly appreciate that they say it feels great knowing that they’re getting the best service out there in the industry. If they have a problem, our goal is to always get on it as soon as possible and fixed right away.

Since Dickinson has come on board, the Andretti team has had 2 Indy 500 wins. As Michael mentions, everything counts and it all plays a roll into their success. When these races are going on, it’s everything coming together. It’s not just one thing.
Much like the awesome folks at Andretti Autosport, we hope they’ll be a part of our family for a long time to come.  In fact, we were honored to recently extend our multi-year partnership with this incredible company.

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May 26, 2019 In

CONTENT MARKETING, BRANDING, WEB DESIGN

 

Project Goals

Focal Point engaged with Dickinson Fleet Services in April of 2013. We were tasked with developing a strategy to improve SERP rankings, create higher internet visibility and create overall brand awareness. Focal Point conducted research and developed a content marketing campaign around targeted keyword research.  The strategy revolved around developing journalist style blog post with industry related topics mixed with company news blog post.  This along with SEO coding and pushing content out over the internet via social media and via email campaigns allow us to raise the SERP rankings of Dickinson Fleet Services. The next stage was to design and develop a new and improved website providing more robust blogging functionality as well and clear and defined marketing message and design.

 

Solution

Market Research, Brand Management, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Development of content marketing campaign, Social Media integration, Design and Development of Sales and Marketing Collateral, Email Marketing Campaigns, Production of Marketing Videos, Development of Quarterly Magazine, The Hub Podcast (A conversation with company Executives).

 

Results

Focal Point was able to improve the existing brand by reviewing and upgrading the company logo, providing a branding guide and incorporating these elements into a new and dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The original site had limited content and did not effectively illustrate what the services Dickinson Fleet Services provided.  The new website was now mobile friendly and has targeted and robust content organized for easy navigation.  The site has a clean design and puts the visitor in control of their experience and allow them to find the information they are most interested in within 3 clicks.

 

Since the completion of the site and our continued content marketing campaign to date, we continue to see growth in the number of visitors and we are seeing a high level of engagement for those visitors.  The content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to the dickinsonfleetservices.com

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Responsive Web Design Focal Point Marketing
May 26, 2019 In

SEO, CONTENT MARKETING, WEB DESIGN, BRANDING

 

Project Goals

Focal Point engaged with Extrude Hone when they were known as Precision Surface Solutions, a division of Kennametal. The original project was to design and build a new responsive website designed to improve the divisions USA SERP rankings and create higher internet visibility. While in the design stages of the project Precision Surface Solutions was purchased by Madison Industries.  At this point the project shifted to a total rebranding of the company and Extrude Hone became the new brand identity. Our SERP goals had not changed, however the branding element opened up some new and exciting opportunities.

 

Solution

Market Research, Brand Development, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Develop of content marketing campaign, Social Media integration

 

Results

Focal Point was able to implement the new brand into a new and dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The original site was comprised of 4-5 pages of limited content and did not effectively illustrate what the products or services the company provided.  The new website was now mobile friendly and had over 24 pages of content organized for easy navigation.  The site has a clean design and puts the visitor in control of their experience and allow them to find the information they are most interested in within 3 clicks.

 

Since the completion of the site we have seen continued growth in the number of visitors and we are seeing a high level of engagement for those visitors.  The content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to the Extrude Hone website.  Since completing the English version of the site we have created foreign language version of the site  in 9 other languages.  Currently we are in the process of creating an independent subdomain site in exclusively in German designed to improve the SERP rankings in Germany. www.extrudehone.com

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