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Product Animation

Product Animation

3D Product Animation


Focal Point engaged with Kensington to design and develop photo realistic product animations. We were tasked showcasing products that only existed in the form of CAD files and producing photo realistic 3D animation to feature the actual aesthetics and features of the products.  In some cases the products were featured in full motion animations and in other cases photo realistic 3D renderings were generated to be used in digital and print advertisements. 



In the example below the 3D animation was featured on Amazon to showcase the product.


Kensington Security Cabinet AC30 on Amazon


  • Neatly and easily charges, transports, locks, and stores up to 30 devices (up to 15.6 inches each).
  • Lockable front and rear doors allow you to secure the devices inside (padlocks not included).
  • A security cable attachment ring provides a sturdy, secure point to attach a security cable (security cable and padlock not included).
  • Built-In dividers and cable management organizes devices and cables and keeps bulky adapters out of the way.
  • 5-inch removable non-marking locking casters allow for easy movement over rough and uneven surfaces.
  • Digital cycle charging technology charges 15 devices at a time in 15-minute intervals for faster, more efficient charging; helps lower temperature inside the cart to prolong device life.
  • A push handle makes transport simple.


Quest Packaging




Quest Safety Products Amazon Sales Marketing Project.




Project Goals

Focal Point engaged with Quest Safety Products. We were tasked with developing a strategy to improve Amazon rankings, create higher visibility and create overall brand awareness on their Amazon sales channel.


Focal Point worked with Quest Safety Products and produced marketing material that included the design and layout of sales information cards, a strategic series of product photography and product demonstration videos to highlight both the quality and the features of each product.

Marketing Strategy, Brand Management, Copywriting, Graphic Design, Product Photography, Video Production



Focal Point created brand elements consistent with the company brand and produced sales information cards designed to be distributed with the purchased products on Amazon.com.  The product photography and demonstration videos positioned their products ahead of the competition and increased product visibility by 65%.


Quest Safety Product Boot Covers Amazon.com