Who comes to mind when you think about marketing strategies that defied convention?
It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good that you’ve sort of forgotten about that website in the – what’s it been now, two years? – (wait? Has it really been more than three years?) — since you launched it.
When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).
An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools https://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar. But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.