Title Image

Blog Large Image

We're quite the bloggers

How Do Folks Respond To Your Marketing Efforts?

According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).

 

He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.

READ MORE

0

Dare To Defy Convention

Who comes to mind when you think about marketing strategies that defied convention?

 

  • Steven Jobs with Apple
  • Certainly the Volkswagen print ads of the 60s
  • Old Spice “The man your man could smell like” TV commercials
  • Proctor & Gamble’s “Thank you, moms” Olympics video
  • Dos Equis “The world most interesting man” campaign
  • Dove’s print series for “Real beauty”

READ MORE

0

The Heartbreak Of Website Ennui

It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good that you’ve sort of forgotten about that website in the – what’s it been now, two years? – (wait? Has it really been more than three years?) — since you launched it.

READ MORE

0