Marketing Effectively in 2016
It doesn’t matter how new you and your product are, you have to find ways to command attention to break through the noise and get noticed.
The holiday season is a great time to see this in action. Businesses of every sort are finding it increasingly difficult to rise above the noise and seize the attention (and buying power) of new customers. Some just succeed in making a lot of noise. Others break through the noise in brilliant ways.
- Focus on inquiry. People like being asked for their opinion. They like to feel like they are connecting the dots to the right (buying) solution.
Like most guys shopping is not my thing and shopping for clothes proofs to be even more of a burden but the Trunk Club has the solution. The Trunk Club grabbed my attention from a marketing perspective first and then from a consumer perspective. This company is a perfect example of using marketing to inquire and engage their customer — leading them right down the path to a buying decision.
- Shake things up. Challenge and surprise prospective customers with your marketing. Stimulate their imaginations.
- Be authentic. Be genuinely and powerfully engaged in your business. Customers love to know that you love what you do – and that you do your best for your customers. Let your customers know they can depend on your word.
It’s not enough to get your message ‘out there.’ To get noticed and win business in today’s incredibly crowded marketing landscape, you have to command attention in unexpected, memorable and moving ways.
That happens to be our sweet spot at FocalPoint. We can help get you where you want to be.