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About Us

Founded in 2009 by Brien Richmond, Focal Point is headquartered in Indianapolis, Indiana.

 

Focal Point is a marketing agency that helps you build strong relationships with your customers by honing in on the essence of your business. We develop innovative creative solutions by offering a comprehensive array of services to deliver results driven marketing for our clients.

 

Strategic thinking, Brand development and Customer insight are at the core of our business. These are the areas of expertise our team has honed through their long career as strategic marketing professionals. Our team is made up of seasoned professionals interested in developing effective and creative marketing ideas to drive your business forward.

 

Your company, products and services are unique. Your brand voice should be just as distinctive. Focal Point ensures that your message will be brought to life in the right way, using the right tone, by matching you up with the right writer.

 

Digital Marketing, Storyboarding. Filming. Art direction. Design. Animation. Photography. There are so many areas of marketing expertise that go into creating a great campaign, teamwork is essential. That’s why Focal Point is built on collaboration between talented individuals who specialize in their craft. You’ll see the results in our work.

Branding, Content Marketing, Online Marketing, Search Engine Optimization, SEO

No doubt you’ve got questions about using content marketing to generate income for your business – as efficiently as possible. That’s what it’s all about, especially right now when marketing budgets are tight.  

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Advertising, Branding, On-Line Marketing, Social Media

Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines. Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember...

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Advertising, Business, General News

  We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there. We feel the desire for shift and change...

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Advertising, Branding, Business

When a cultural moment pivots as dramatically as it has in the last few months of the coronavirus pandemic, it’s imperative that your company reacts with tact and empathy – as you position your brand to help. Needless to say, that’s going to require a...

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Marketing

It’s simply getting customers familiar with your product and creating or jump-starting a strong relationship between that customer and your brand. It can be personal and it’s often unexpected in today’s impersonal digital age.

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Marketing

With all the marketing metrics currently available to your business, you can track everything from the number of emails opened — to how many seconds your video is watched – to how many Instagrams are liked and shared.

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Marketing

An engagement metric that we are paying attention to is time spent watching. In other words, how many of your viewers are watching your video beyond the first five seconds?

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Marketing

Ending the year strong and resilient is on every marketer’s list. Since embracing progress and growth go hand in hand – and technology is changing at a rapid pace – this month and next are also perfect to reflect and regroup.

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Social Media

What we call the social video landscape has undergone supersonic growth in the past ten or fifteen years. Because of that, in large part, we all tend to have ADHD social media vision. In other words, folks tend to jump around from one hot new...

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Brand Development

Socially conscious or socially responsible branding is likely a concept you have been hearing about. Done right, it can pull your company well ahead of your competition by providing consumers an important reason to seek out your brand.

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Digital

B2B print revenue is in steep decline as more and more businesses communicate to other businesses using digital. That’s old news but still a little threatening to more established, fiscally conservative businesses. So here’s a new way of thinking about digital communication buys:

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Ideas

We’ve all had the experience of a brilliant idea tickling our brain that we just aren’t sure how to make happen. Could be a new use of an old product that might just jump start your sales. Or a new invention your company has been...

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Search Engine Optimization, Social Media

Social media posts have matured since becoming a thing a decade or so ago – or should have – to take advantage of the ongoing changes to Google Search and others. Since every search on Google is composed of key words and phrases, each a...

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Marketing

There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.

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Email Marketing

Email is the most basic of media tools, yet it’s one of the most under-appreciated. We depend on it to get important information out there. But we don’t think about using it wisely, let alone creatively.

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Marketing

You already know that Amazon Prime Day is a big retail shopping day for Amazon. Maybe you also noticed that more and more retailers are getting on the bandwagon, offering special pricing of their own on the same day.

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Marketing

How do you know when to hire an outside marketing team? Just asking this question is a pretty fair indication that your business is ready to begin thinking in new ways.

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Advertising

We all have that friend that tells long stories with too many details and takes forever to get to the point. It’s hard to stay focused and interested in the story after awhile. Same is true with just about anything you put out there on...

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Advertising

If you’ve ever ordered apparel directly from a brand’s website or used an Uber, then you’re part of the burgeoning direct-to-consumer (DTC) economy, like hundreds of millions of others.

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Social Media

Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.

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Marketing, Online Marketing

Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.

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Marketing

At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.

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Public Relations

PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes...

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CRM

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like. You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses...

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Marketing

You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should. While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent,...

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Email Marketing

How is that email campaign working for you these days? We’re betting like many other busy organizations, you haven’t thought much about it in awhile.

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Online Marketing

Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?   Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop...

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Customer Service

According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to...

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Social Media

Social media is growing exponentially. Not only are there new apps coming out all the time, but existing social media is evolving, adding tweaks and better features all the time, too.

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Website Design

Welcome to your website. You’ve taken a look at it recently, right? Well, you should. You scrutinized it when you were first putting it together, hanging over every word, every photo, and agonizing over space and color options. But that was then. Maybe that was...

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Content Marketing

Adding seasonal content – coordinating your message to align it with holidays, vacations, changing seasons, social or political events, and current trends – is important for your business. It shows you to be reactive or in touch with what’s going on, especially since many industries...

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Case Studies

Case studies are rather like a well-written mystery. They lay out a perplexing issue one of your customers had that seems really insurmountable on its face. However, it just so happens that your company had the ideal solution to this company’s problem. Then you lay...

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Online Marketing

Why? Because they work so well.   Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire...

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Content Marketing

You’ve no doubt heard the phrase, “Content is key,” in other words content marketing is the key to your company’s marketing success.

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Blog

Perhaps you blog for your business. Or post weekly to social media. Have you ever run out of ideas on what to post? Wonder what to say that’s new?   It’s something we social media folks all run into from time to time. So here...

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Blog

It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.

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Marketing

According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).   He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive...

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Marketing

Who comes to mind when you think about marketing strategies that defied convention?   Steven Jobs with Apple Certainly the Volkswagen print ads of the 60s Old Spice “The man your man could smell like” TV commercials Proctor & Gamble’s “Thank you, moms” Olympics video...

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Website Design

It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good...

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Marketing

When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).

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Blog

An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools https://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar.  But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.

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Blog, Content Marketing

Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.

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Blog

Forget global warming. We are already drowning in an alarming tsunami of…. data. Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink...

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Branding

You can probably name a luxury brand. Tiffany comes to mind. Or an active brand, such as Nike or Patagonia. Or a traditional brand, such as General Motors. There are brands that own product names, such as Scotch (brand) tape or Band Aid bandages.

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Blog

You blog to inspire interest in what your company does. Hopefully, it will open the door to more web traffic, and with any luck, new business. That’s the thought for most companies, anyway. But why stop there, when there’s so much more your blog can...

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Branding

Have you noticed all the new logos recently? Logos are definitely evolving. They are getting less intricate, using very easy to read fonts, and any imagery or design is much simpler than earlier versions of the same logo. Logo redesign isn’t new. Just about every...

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Marketing

Business relationships are actually quite similar to romantic ones. Both thrive on attention. The more positive, the better. The more consistent, the better… with an occasional unexpected perk.   Like, what? Flowers for no reason would be the romantic metaphor. One printing company we enjoy...

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Marketing

Email is old school. Or is it? Worldwide, there are roughly 2.6 billion daily email users. And more than 4.3 billion email accounts. With 1.7 email accounts per user, email is definitely still relevant. More so, when you want to communicate to those in business....

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General News

  Hot ad agencies generate a lot of attention. They always have. Twenty-to-thirty years ago, the hottest firms tended to be the largest marketing houses. They had big hyphenated names and established themselves at elite addresses downtown. They had genius creative directors and the money...

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Business, Marketing, Strategic Planning

When managing a company is your responsibility, a lot of important detail work gets put on the back burner. So what’s simmering on your back burner? Updating your web site with fresh page content? Better utilizing social media? Updating the navigation of your site? Making...

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Marketing

The end of the year is a good time to take an in-depth look at your company’s strengths and weaknesses. If you hit your targeted goals, terrific. But if not, why not? That’s where we come in. Because while you are the undisputed experts on...

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Marketing, Website Design

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on...

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HD Video Production, Marketing, Video Production

Videos have super powers. If done right, they can engage, entertain and educate an audience like nothing else can. That’s because using visuals, spoken voice, music and good editing, videos can break through to your audience intellectually and emotionally. Videos forge a connection and built...

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Online Marketing, Website Design

At FocalPoint, the answer is, “Sure, we’d love to be your go-to company on your website project. But let’s talk about this before we get started.” If this is our first work with a new client, we initiate a lot of conversations before we touch the...

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Ideas

Most of us are stress junkies. Especially if we run a company or own a business. It goes along with a fast-paced life. Stress gives us a rush and makes us temporarily more alert, which in turn, helps us achieve a high productivity level. But...

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Ideas, Marketing, Uncategorized

Whether you are a brilliant entrepreneur, businessperson, author, architect, brain surgeon, or technical advisor, it doesn’t matter how brilliant and gifted you are if your work doesn’t get written, coded, built, created, or used in some fashion. If you have a brilliant idea, but it...

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Branding, Marketing

Well, Fall is officially upon us and Winter is fast approaching. You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2016 is coming to a close and 2017 will be here before we...

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Brand Development, Branding, Video Production

How do you break through the clutter of the competition? This is a question we all ponder at one point or another. In an attempt to answer this question, many marketers will say content, content, content. But what happens when it all just becomes noise?...

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Marketing

At FocalPoint, we think it’s fair to say networking is on the marketing spectrum. After all, it is a way to get your brand or name out there using communication.   The biggest difference is that unlike paid advertising, networking is impossible to control. You...

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Brand Development, Branding, Marketing

The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.   Updates, fads and trends are coming faster and more frequently.   That’s why former hot brands...

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Brand Development

Spearheading a new product launch or marketing initiative? Although all of us understand change is ubiquitous and needed, it does seem to be in our very nature to resist it. And that we all do, in big ways and small. If the marketing launch you...

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Brand Development, Branding, Business

You’ve got less than 5 seconds to pique someone’s interest enough to click on your link. The first few sentences of any presentation determine whether your idea gets heard. Studies show that each of us has to connect on some level with any new idea...

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Brand Development, Branding, Marketing

Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed. We thought so. At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new...

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Brand Development, Branding, Content Marketing Strategy, Marketing, Online Marketing, website design

Attention to detail is big for us at FocalPoint. We believe in getting things right. The first time. And – what we seek to get right that first time matters more than just about anything else. Like what’s really important. Really important like… Creating a...

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Brand Development, Branding, Business

The answer is quite a lot. Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons. Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from...

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Brand Development, Branding, Business

More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take. At FocalPoint, we think the key to making the best decision about the road less travelled, the road...

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Conference, Innovation

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Innovation, Sustainable

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Sustainable, Technology

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Conference, Technology

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Conference, Innovation

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Innovation, Sustainable

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima.

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Brand Development, Branding, Content Marketing, Marketing

Less is most definitely more these days. Short attention spans are in evidence everywhere. To stay connected to your audience, you’ve got to be brief. Your points crisp and concise. This applies to meetings, presentations, advertising, emails, Tweets, web sites, and memos. Short is not...

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Brand Development, Branding, Marketing, Sales

How many Super Bowl commercials can you remember, a couple of weeks or so out from the game? And of those you do remember, how many do you also remember the brand? Chances are good, not many. I can’t tell you how many conversations I’ve...

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Brand Development, Marketing

Fear sells. We have to look. Radical sells. Different sells. Uniformity gets ignored. Sex (still) sells. Being PC doesn’t. Beauty sells. Unless it’s so plastically beautiful that it becomes boring. We’re human. We get tired of tried and true. This is why the world of...

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Brand Development, Marketing

I find myself frequently disappointed with local customer service. As an Indy businessman and homeowner, I’d like to turn that observation on its head. I’m fiercely proud of my city and my business. I’d like to represent both well.

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General News

New year, fresh start! No matter what your business faced or how your team pulled through, now’s a great time to provide your team a well-deserved pat on the back and a thoughtful review. Maybe that’s a half-day out of the office retreat.
Or a recognition...

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On-Line Marketing

How can I expand my business in a slow-growing economy, you ask? We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest....

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Content Marketing Strategy, Marketing, Online Marketing, Sales

When it comes to using social media with maximum efficacy, you’ve got to know your clients. Let’s take Twitter for example.  So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”

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General News, HD Video Production

It was a little over a year ago that I wrote a post entitled, What’s All The Buzz About Drone Videos?  In this post, I took a closer look at what drones really are (and aren’t), how they are being used and what benefit they...

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Content Marketing Strategy, Digital, General News, Marketing, Online Marketing

Here at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download...

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Content Marketing Strategy

Free Content Doesn’t Exist I am a big proponent of putting out free content on a regular basis to drive leads.  I understand that the most effective forms of content marketing are all about solving problems, answering questions and building trust.  The fact that educating...

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HD Video Production

  1. Audio This list is not any particular order, however, I feel like audio does need to be at the top for a reason.    A video with bad audio is unbearable.  That’s really the bottom line.  I don’t care if you are using...

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Content Marketing Strategy

My last 2 posts really got me thinking about the 2 different types of posts that should be a part of every content marketing plan.  I often think businesses publish these 2 types of posts naturally, but don’t take the time to think about the...

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Content Marketing Strategy

Everybody wants somethings for free, but businesses need to make money to, well, stay in business.  So what if I told you that giving away free information to your prospects actually results in better paying customers?  Would you believe it?  In fact, as a business,...

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Online Marketing

There’s less than 2 months left in the year and all of us want to close out 2014 strong.  It’s times like these when marketers and business owners tend to just go, go, go.   But, when it comes to marketing strategies these busy times...

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HD Video Production, Online Marketing

If you’re anything like me, you enjoy analyzing what the big brands are doing when it comes to marketing campaigns.  A recent online video marketing campaign that caught my attention for the Starbucks global branding campaign – Meet Me At Starbucks.  This is essentially a...

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Content Marketing Strategy, General News, Marketing

Well, October is here and Fall is officially upon us.  You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2014 is coming to a close and 2015 will be here before we...

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General News, Marketing

After the recent iPhone 6 launch event, I can’t help but pause to take note of everything Apple does right. I know it gets said a lot, but they truly are an amazing company with the ultimate brand and marketing strategy. They just “get it”...

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Content Marketing Strategy, Digital, HD Video Production, Online Marketing, website design

As of late, I have really been making it a point to focus on the content marketing strategy for my business.  Having been in the marketing industry for over 25 years, it only seems natural to begin to share some of my thoughts, opinions and stories...

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General News, HD Video Production, Online Marketing

Opinion Post:   Being a video production company in Indianapolis, we get a lot of questions about the latest technology and trends in video marketing.  Here lately, there’s a very hot topic that keeps getting brought up – drones being used for video.  It’s no...

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On-Line Marketing

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their...

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Online Marketing

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their...

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On-Line Marketing

  Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment. Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any...

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Online Marketing

Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment. Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any other...

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On-Line Marketing, Website Design

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill...

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Online Marketing, website design

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill...

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HD Video Production

Have you ever noticed how some HD video production looks a lot like film?  They’ve got a softness or smoothness to them, a different depth of field and well, they’ve just plain got a high-end look. Digital Cinema is the buzz of this video industry...

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Design

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Sport

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Music

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Business

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Art

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Art, Design

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Photography

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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Art

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Read More
Music

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Read More
Business

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Read More
Sport

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Read More
Art

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Read More