SEO (Search Engine Optimation)
Search Engines like Google are Becoming Smarter. They are functioning more like a person and less like a robot. Internet search engines are getting better at understanding user intent. It knows what people actually want to read based upon social signals and the searcher’s behavior. Results are also becoming more personalized and it’s increasingly difficult to “dominate” a keyword or phrase across the board. It’s now about what the search engine is able to associate with your brand vs. what keywords you’re using. Google for instance, is now learning more toward rewarding brands. Brands are what people know and trust. Brands are what create quality content that people actually want to read. Ranking well in search engines such as Google is now about being in more than one place, developing a reputation and consistently producing different types of useful multimedia content. Winning at the New SEO is Winning at Online Branding. If you want to be successful in getting your website to rank well in search engines such as Google and get a good deal of organic traffic, it’s imperative that to truly understand your company’s brand.
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