How Video Can Add a Snowball Effect to Your Online Marketing Strategy
Many businesses are oftentimes wondering where they should start when it comes to online marketing. Might I suggest considering a video production to get the ball rolling.
Why? Well, because the snowball effect of a great video can lead to months worth of solid online marketing strategy.
The power of video is undeniable. Video is proven to help with conversions on your website. Video is quickly overtaking social media. So if you have to pick one place to start with investing your marketing dollars; video just makes sense.
Taking the time to plan a quality video production is well worth the investment. If done correctly, a solid video can easily be repurposed for:
- New web pages
- A series of blog posts
- Social media strategies
- Email marketing newsletters
Sure, you could always start with the blog or website and work toward the video. But from my experience I’d say once you have the video done the other stuff can come very naturally. Just take a minute to think about it…
Once you have completed the video, it’s easy to have the content transcribed. With the written word, you can put together a new web page or series of web pages. This will naturally help with your search engine optimization as making the written content available on your site will give someone additional for Google to crawl and discover.
Most of the time, you could get several blog posts out of every video you produce. Each new post could be examining the video from a different point of view. Or, if you’re really stumped, you could always do these series on every single video…
- Why you wanted to make the video
- What was the purpose of the video
- Behind the scenes – how you did it
Much like adding the new page (s) to your website, creating a blog series is a great way to maximize the visibility of your video online throughout search engine results.
Social Media Strategies
The common theme among all of the booming social media sites is the focus on video. In fact, Facebook recently added a special video tab to it’s main navigation to make video easier than ever to find. Twitter, Snapchat and Instagram continue to advance their video capabilities and more and more the future of social media is pointing to video.
The beautiful thing about a well produced video is that you can chop it up into several small segments. With just a little thought given to sound bites, you can come up with videos to fit all desired formats and lengths. Now,all at once you’ve got a head start on some social posts that can be extremely effective in driving views and conversions.
Ask any experienced marketer where they see the most immediate responses and I’ll bet they answer email. Email has always worked and it continues to work. Combining the mediums of email and video with a powerful message can produce some great results.
One approach to take here is creating a drip campaign that would highlight different parts of the same video over time. Maybe one week is looking at the portion of the video that talks about your company as a whole and its approach. Maybe the next week, it’s taking a closer look at who your employees are. You get the idea. In other words, a series of message spread over a few days or weeks that methodically educates your audience.
Vidcasts, Podcasts & More
A well produced video production, will also have some great audio segments that can be taken from it as well. Why not repurpose those in a podcast format?
The key here is thinking about all the distribution channels you have available and asking yourself what makes sense. Maybe you recently launched a podcast and your video includes the perfect soundbite from a customer talking about the work you did for them. Why not drop that in your podcast to help you get the most out of it?
The key point out of all of this is getting the most out of each piece of content you produce…and doing so in a way that’s easy and cost effective. That’s where a partnership with Focal Point comes into play.
Not only can we help you plan and shoot a video production that will put you in a position to generate several weeks worth of effective content. We can help you execute on those marketing strategies and measure the results.
All it takes is a call or email to get started. So, what do you say? Let’s get the snowball effect going with your marketing strategy.