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drones Tag

Update: There’s Still Quite The Buzz About Drones

It was a little over a year ago that I wrote a post entitled, What’s All The Buzz About Drone Videos?  In this post, I took a closer look at what drones really are (and aren’t), how they are being used and what benefit they might have to your business.  A large reason for me writing the post was that drones were a hot topic at the time in the video production world and I was getting asked several questions about my viewpoint on drones.  Fast forward to over one year later and drones are still a very hot topic.

A lot of the discussion around drones still stems from the whole “newness” factor.  As I mentioned in my previous post, a flying helicopter with a camera isn’t really new, but an unmanned flying helicopter with a remote control is a different ballgame.  Business and the general public have misconceptions about what a drone actually is and, often times, only hear the “bad” things.  That being said, there have been some important updates since my last article that I want to share.

FAA Confirms Drones Must Be Registered

The FAA confirmed during a recent press conference current drone owners – and not just new purchases – will have to be registered.  Officials hope to have the rules in place by Christmas, when as many as 700,000 drones are expected to be sold.

Currently, only commercial drone users are required to register with the FAA. Other drone users are required to fly devices below 400 feet and obtain FAA permission before operating within five miles of an airport. Operators are also supposed to avoid passenger planes.

The FAA will establish a committee of government and industry officials, as well as drone users, to work out the details of the registration system. It’s unclear if all drones will have to be registered, though the AP reports that toy and other small devices will likely be exempt.

Nobody knows exactly how many of the robotic aircraft are already flying around, but most estimates top 1 million.  This means plenty of people will need to get familiar with these new regulations.  As with many things drone related, when it comes to laws there is a lot of gray area.  This means it’s likely there will be reports of mishaps with unregistered drones showing up in the news.

Drones & Safety

The crazy thing about drones in the news is that the discussion rarely is about video.  With the exception of this drone fireworks video below that now has over 12 million views, the #1 reason drones make headlines is regarding safety.  While it’s completely understandable because there have been some safety issues, it’s a shame because these devices can capture some magnificent HD quality video.

As a marketing professional and owner of a company that provides HD video production services, my hope is that the conversation surrounding drones will make a shift toward one with positive sentiment.  I’d like to see the necessary laws get put in place and misunderstandings be resolved so we can all focus on using these devices in the way in which they were intended – to capture high quality video from a unique perspective.

What’s Next with Drones?

As with all new technology, it takes time for people to understand it.  The same is true with drones.  Once the dust settles on the law updates and adoption of these devices continues to accelerate, business usage will grow.  This is what is exciting about using drones to shoot video, take photos, etc.  The sky is the limit (literally) to what can be done using drones in industries such as real estate, agriculture, sports, etc.

Want to talk more about using drones for video production?  Here’s my card so you can get in touch!

 

Why I Am Focused On My Content Marketing Strategy

Focal Point Video Marketing

As of late, I have really been making it a point to focus on the content marketing strategy for my business.  Having been in the marketing industry for over 25 years, it only seems natural to begin to share some of my thoughts, opinions and stories via my company blog.  You see, for a long time I have been known to my network as the “video guy” and while video production is definitely one of our core services here at Focal Point, there’s so much more to the story. It has always been my passion to build an Digital Marketing Agency that is truly engaged in the success of each client.

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What’s All The Buzz About Drone Videos?

Opinion Post:

 

Being a video production company in Indianapolis, we get a lot of questions about the latest technology and trends in video marketing.  Here lately, there’s a very hot topic that keeps getting brought up – drones being used for video.  It’s no surprise as drones are being discussed more in the media and showing up more at events as they become more affordable to the masses. Today, I am going share my opinion on the matter and offer some advice when it comes to video marketing.

Drones or Helicopters with Cameras?

First of all, let me just start by saying that I don’t particularly care for the word “drone” as it relates to video production.  If you ask me, the word “drone” just has a negative connotation that comes along with it and I think that has led to much of the controversy surrounding  the use of drones in the video industry.  Once you start to think of “drones” as what they really are – remote control helicopters with cameras (unmanned aerial vehicles), suddenly the perception is different.  You see, flying helicopters with cameras really isn’t that foreign in the video production industry.  After all, news channels have been flying around capturing shots on video for years.  The big change is that now these helicopters are unmanned and now they’re being offered at a price point that’s more reasonable to the general public.  This is attracting more novice videographers and hobbyists thus leading to some of the drone controversy.

How Are Drones Being Used

One thing is for sure, drones (flying helicopters with cameras) are capturing some amazing aerial shots for video.  Here recently, this video from a 4th of July celebration went viral on YouTube with over 9 million views.

While this is more of a “fun” use of a drone for hobbyist style footage, just stop for a minute to think about the potential for drones to be used for video tours of golf courses or for real estate development.  It opens up a whole new aspect of HD video production that was previously too costly for many businesses.

But the more the idea of drones being used for commercial video production services is discussed, the more the regulations from the FAA are interpreted to mean that such use of drones is illegal…at least right now.  While there is still some gray area, it’s understood that “the FAA states that any commercial use of unmanned aerial vehicles — that is, use without recreational or hobbyist intent — is illegal.”  So, what exactly crosses the line between recreational use or hobbyist intent and commercial use?  Is it solely the ability to make money?

Here’s What I think About Drones

In my opinion, that’s where the FAA really needs to come up with a clearer definition and more realistic ruling that’s fair.  I question how using a drone as a tool to produce an HD quality video for a business is any different than any other piece of equipment that might be necessary.  Sure, there’s the concern for privacy and safety, but isn’t that a concern with real helicopters or other videos shot in the a public forum?  It’s for these reasons things such as media releases, waivers and permits exist.  I think the methods/tools for regulating the use of drones in a commercial setting already exist.  It’s just a matter of the FAA making an informed ruling on how these apply to this new technology….and as one might expect I anticipate that will take far too long.

DJI Phantom Vision

Photo of DJI Phantom 2 Vision Plus from DJI.com

 

 

 

Photo of the DSLR Octo from Cinedrones.

Photo of the DSLR Octo from Cinedrones.

So What Happens Next?

As this recent article on drone entrepreneurs suggests, the video production industry is not going to wait for the laws to catch up.  As the technology continues to advance, the price points continue to become more affordable and the trend continues to catch on – drones are going to make their way into commercial video production.  Eventually the laws will be forced to adapt to the technology rather than the technology adapting to the laws.

How Do Drones Fit Your Video Marketing Strategy?

I love new technology just as much as the next person, but sometimes it’s easy to get caught up in the latest and greatest while losing site of your video marketing strategy.  There’s a lot of buzz around drones in the video industry right now, but until some things are sorted out the risk doesn’t outweigh the reward for most commercial applications.  What I mean by that is that if you’re struggling to get videos completed or measuring the results of a recent video marketing campaign – then trying to figure out if you should be investing in a drone for anything other than recreational use shouldn’t be a business priority.