Should Your Company Have A Retail App?

Retailer mobile app use by consumers actually doubled last year, according to RetailDive.com. These apps are quickly increasing in popularity for good reason – actually two good reasons. They appeal to consumers for their convenience as well as their speed.

Let’s face it, speed and convenience are incredibly important to your customer, no matter their age. Anything a business can do to enhance its customer’s experience is going to be remembered favorably with repeat business.

What kind of retail apps are we talking about?

We’re talking about mobile (phone) apps. In 2017, the average U.S. adult had two retail phone apps downloaded. But by the end of 2018, that number had increased to four, according to a study published in BusinessWire.com.

Some of the most popular retail apps in use include:

  • Target
  • Apple
  • Best Buy
  • Redbox
  • Home Depot
  • Starbucks
  • C. Penney

How are these apps used?

  • 60% of consumers use their apps for browsing products.
  • 50% use them for discount coupons.
  • 49% use them to make purchases.
  • Once used, 83% plan to use that particular retail app again.

In fact, worldwide, retail app downloads grew to 5.7 billion last year. Those are some impressive numbers!


Retail app strategy

Shopping apps get downloaded by potential customers with the intention to use them. Well, duh… but intention is key. Since the app lives on the customer’s phone, it gets viewed multiple times every day as users scroll through their phone. That alone is a terrific marketing advantage. The retail app logo is, in essence, owned by your customer on his/her phone.

Retailers can use absolutely take advantage of this advantage by doing everything they can to keep their customers engaged by prompting consumer curiosity with coupons, special pricing, seasonal discounts, and updates. Their customers, after all, have expressed a preference for their business.

Retail and ecommerce apps saw an average of 8.8 launches (openings) per app and 3.3 minutes spent within each – per month. This means a mobile retail app is going to be more valuable than a company’s web presence.

So, should your company consider investing in a retail app? In a lot of cases, the answer could be yes, especially with downloads on the rise. Better now, before the retail app field gets too crowded.

Ask us about retail apps in your marketplace. Let’s do the numbers… and see what’s right for your business.

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