PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.
PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to present a carefully prepared unified strategy.
If your company has yet to consider mounting a PR campaign, talk to us. We can show you how good PR can quite literally change the future of your business. Because when used appropriately, PR has the power to overcome almost any obstacle.
Here are 4 ways PR can help your business:
- Good PR helps overcome roadblocks. It can absolutely change the way your customers/potential customers think about you. Some businesses get a bad reputation unfairly. Some others just aren’t on your customers’ radar. The right PR support can raise awareness for your brand in all the right ways.
- PR can boost your online presence. Effective use of a PR campaign can help companies build the support and guidance they need to market themselves online. Even more so, when something goes wrong with the image you’ve been trying to build. There are all sorts of proven ways to ‘right the ship’ and change the message from negative to positive.
- PR builds credibility, which plays a huge role in determining whether a business will be successful. PR experts can work to increase credibility by improving an organization’s reputation by placing leadership pieces in appropriate media, making influencer connections, and using marketing to network support strategies.
- PR + marketing = ROI. Working together, PR and marketing help find more ways to connect your business with ideally placed, positive stories and press releases. The right messages in the right places are fine-tuned to resonate with your target customer in the best possible way. And that, ultimately, leads to bigger profits.
With the right PR company (knowledgeable, seasoned and tuned into your marketplace), you can make sure that your brand and your story reach the right audiences, in the right way.
Got a question about your PR or marketing plan? You’re in the right place.