Never. Stop. Networking. Ever
Networking or word of mouth is still among the most powerful things you can do to expand your sphere of influence, increase your base of potential clients, and grow your business.
This is why at FocalPoint, we encourage networking. Our best tip? Ask the most influential friends and powerful business associates you know to introduce you to the people they think you should get to know to expand your business. Be sure you ask for a warm introduction – a shared business card followed up with an email to both you and the new contact.
I know what you’re thinking. People often agree to network with one another and don’t follow up. It happens to me as well. So make sure you agree to do network for them first. Then do it. Chances are good you will receive the same treatment in return.
Then what? Reach out. Get to know them those contacts. Emails are great for that first introduction. But a 30 minute coffee first thing in the morning is even better. Especially if you buy. Talk about your company and what makes it tick. Tell them what your perfect client looks like. And your next product launch. The best thing you can do is ask for their advice. People love to offer advice. They feel good offering it and you build a bond. You’ll now have a new contact who is going to look out for you and send new business your way. And maybe provide you with a new business idea or two you hadn’t considered.
Someone ultimately knows someone that can help you out and even better, will want to.
Networking. The incredibly powerful, original marketing tool that still works wonders. It’s personal. It’s effective. And the best part? Other than your time, it’s free.
Here’s my card. What can I do to help you?