Soon you’ll start to notice that the “Videos” tab on Facebook brand pages everywhere is looking strikingly similar to YouTube. From the featured video section to the ability to organize videos into playlists, Facebook is going to be implementing some of YouTube’s organization features. Truth be told this is long overdue, but the timing makes perfect sense as Facebook is investing more in video lately. As you might have noticed, the auto play videos of the ...Continue Reading →
What a great year it has been! I want to take a moment to thank all of my readers and clients who have helped make this another successful year for Focal Point. As a small business in Indianapolis, we couldn’t do what we do without our wonderful community and your support.
To bring things to a close for the year, I want to share 4 of my most popular articles all about marketing trends and things to look forward to 2015. ...Continue Reading →
As 2014 comes to an end, this is the time when marketers naturally reflect on the past year and look forward to the new one. Over the past couple months, I’ve written about must have’s for 2015 marketing plans and some dynamic shifts in Internet marketing as we know it. But I wouldn’t be considered an online marketer if I didn’t touch on one of the most dramatic changes we’ve ...Continue Reading →
As always, there are a lot of changes going on in the digital marketing world right now. From the ever evolving social media networks to new technology to radical shifts in the way traditional services are delivered.
One thing is for sure, 2015 is going to be an exciting year. A year where I think digital marketers are really going to have to think long and hard about the way they are reaching customers. As I ...Continue Reading →
The holidays are upon us and 2014 is coming to a close. This time of year tends to bring out the best in marketers…and also the worst. This is especially true when it comes to retailers. We all know a lot of money is spent this time of year and for many it will make or break their 2014 success. While I consider myself a marketing professional, I am also a student of the game. I’m always observing and learning ...Continue Reading →
Everybody wants somethings for free, but businesses need to make money to, well, stay in business. So what if I told you that giving away free information to your prospects actually results in better paying customers? Would you believe it? In fact, as a business, giving away free information might be one of your best content marketing strategies. Let me explain…
Your Customers Want To Feel Empowered.
They’re reading online reviews, watching how-to videos and listening to podcasts. And ...Continue Reading →
There’s less than 2 months left in the year and all of us want to close out 2014 strong. It’s times like these when marketers and business owners tend to just go, go, go. But, when it comes to marketing strategies these busy times can cause us to lose focus and over complicate things as a result. With so many websites, so many ways to communicate, and so many things ...Continue Reading →
If you’re anything like me, you enjoy analyzing what the big brands are doing when it comes to marketing campaigns. A recent online video marketing campaign that caught my attention for the Starbucks global branding campaign – Meet Me At Starbucks. This is essentially a high quality, HD video production that was shot in 28 countries in a single day. While it’s one continuous video that’s about 6 minutes in length, it’s broken ...Continue Reading →
Well, October is here and Fall is officially upon us. You know what this means – the holidays are quickly approaching as is the end of the year. Yep, I said it; 2014 is coming to a close and 2015 will be here before we know it. It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...Continue Reading →
After the recent iPhone 6 launch event, I can’t help but pause to take note of everything Apple does right. I know it gets said a lot, but they truly are an amazing company with the ultimate brand and marketing strategy. They just “get it” when so many other companies don’t and come up big where others fall short.
Following the event, I came across this article that ...Continue Reading →