If you ask me, this is a great time of year to be a marketer. The countdown to the Super Bowl XLIX is in full swing. The best of the best are getting ready to showcase their talent on the field. And the best of the best in the marketing industry are ready to see what they can do off the field. It’s one of those rare times when it seems the whole world is actually paying attention to commercials and ...Continue Reading →
I get it. The thought of continually having to come up with new blog posts is overwhelming…especially for businesses who are just now considering a content marketing strategy. Focal Point works with companies in industries that range from manufacturing to healthcare to the non-profit sector. Each time we start to talk about launching a new blog and developing a content plan, it’s always the same discussion. The biggest questions are: what am I going to ...Continue Reading →
New year’s resolutions are in full swing and people everywhere are trying to improve their health. Whether it’s losing weight, eating better, or exercising more, millions are determined to make 2015 the year of change. With so many different options out there, an effective social media marketing strategy can make all the difference in the world.
There’s one company out there that I see using social media particularly well, so I spent some time taking a closer look at their strategy. ...Continue Reading →
Soon you’ll start to notice that the “Videos” tab on Facebook brand pages everywhere is looking strikingly similar to YouTube. From the featured video section to the ability to organize videos into playlists, Facebook is going to be implementing some of YouTube’s organization features. Truth be told this is long overdue, but the timing makes perfect sense as Facebook is investing more in video lately. As you might have noticed, the auto play videos of the ...Continue Reading →
What a great year it has been! I want to take a moment to thank all of my readers and clients who have helped make this another successful year for Focal Point. As a small business in Indianapolis, we couldn’t do what we do without our wonderful community and your support.
To bring things to a close for the year, I want to share 4 of my most popular articles all about marketing trends and things to look forward to 2015. ...Continue Reading →
As 2014 comes to an end, this is the time when marketers naturally reflect on the past year and look forward to the new one. Over the past couple months, I’ve written about must have’s for 2015 marketing plans and some dynamic shifts in Internet marketing as we know it. But I wouldn’t be considered an online marketer if I didn’t touch on one of the most dramatic changes we’ve ...Continue Reading →
As always, there are a lot of changes going on in the digital marketing world right now. From the ever evolving social media networks to new technology to radical shifts in the way traditional services are delivered.
One thing is for sure, 2015 is going to be an exciting year. A year where I think digital marketers are really going to have to think long and hard about the way they are reaching customers. As I ...Continue Reading →
The holidays are upon us and 2014 is coming to a close. This time of year tends to bring out the best in marketers…and also the worst. This is especially true when it comes to retailers. We all know a lot of money is spent this time of year and for many it will make or break their 2014 success. While I consider myself a marketing professional, I am also a student of the game. I’m always observing and learning ...Continue Reading →
Everybody wants somethings for free, but businesses need to make money to, well, stay in business. So what if I told you that giving away free information to your prospects actually results in better paying customers? Would you believe it? In fact, as a business, giving away free information might be one of your best content marketing strategies. Let me explain…
Your Customers Want To Feel Empowered.
They’re reading online reviews, watching how-to videos and listening to podcasts. And ...Continue Reading →
There’s less than 2 months left in the year and all of us want to close out 2014 strong. It’s times like these when marketers and business owners tend to just go, go, go. But, when it comes to marketing strategies these busy times can cause us to lose focus and over complicate things as a result. With so many websites, so many ways to communicate, and so many things ...Continue Reading →