Er, what should I say about my business on social media?

What-Should-I-SayHere at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use.

Staring into that void and pulling back is a fair ...

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Chances are, you’re thinking about social media all wrong

Hitting-your-sweet-spot
Just about everyone is on the social media bandwagon. But chances are good that most folks using social media are misusing it and overlooking its real purpose.

At FocalPoint, we know that social media is about connecting with the people in your sweet spot. In other words, your customers, potential customers, those who are interested in what you do, or people with similar interests. Social media is about building relationships, establishing ...

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6 Approaches to Effective Marketing to Millennials

If you’re still marketing your message the same way you always have, chances are good you’re missing out on motivating top potential customers, the Millennials. This is true even if you are taking advantage of new social media forms of communication. You need to make sure you are using them in a way that aligns with how Millennials think and behave.

Millennials The young adult generation born between 1980 and 2000, Millennials are ...

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Why Your Free Content Isn’t Really Free

Not Free

Free Content Doesn’t Exist

I am a big proponent of putting out free content on a regular basis to drive leads.  I understand that the most effective forms of content marketing are all about solving problems, answering questions and building trust.  The fact that educating leads turns them into better customers is not lost on me.  And while I say all of this and use the term ...

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Using Social Media for Customer Service is Now Mandatory

customer service_Focal_PointDo You Use Social Media for Customer Service?

Utilizing social media for customer service is no longer optional, it’s mandatory.  While many digital marketers have heard stories about large companies who are using social media effectively as a customer support channel, there are a lot of small to medium size businesses who are missing the boat.  Many businesses still see handling customer requests and complaints via social media as a burden ...

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3 Quick Ways To Simplify Online Marketing Strategy

Simplify Your Online Marketing Strategy Now

So often as online marketers, we get caught up in the excitement of the “next big thing.”  We set our sights on hitting the online marketing home run or viral campaign.  It’s times like these when we need to simplify our overall online marketing strategy and get back to the basics of what works.  It’s the daily work that paves the way for the big successes.  And it’s getting back to the basics that will ...

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1 Big Thing Videos Are Missing & How YouTube Cards Will Help

Why Are So Many Video Productions Missing This 1 BIG Thing?

I have been on a bit of a video marketing kick lately.  Being a full service digital marketing agency that provides video production in Indianapolis and surrounding areas, it seems only natural with all of the emphasis on video in social lately that I’d have some thoughts to share.  Yet, with all of the advancements in technology and new ways to reach people through video, it always seems there’s one ...

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Mobile Friendly Web Design

Is Google’s Mobile-Friendly Ranking Update Penalizing Your Website?

Google’s Mobilegeddon Is Upon Us

Tuesday, April 21st (just about 48 hours ago) was a big day in the online marketing world.  It marked the official beginning of Google’s “Mobilegeddon.”  In layman’s terms, this means the date in which Google has vowed to start favoring mobile friendly websites in its search engine rankings (over those sites which are not designed with mobile in mind).  This is could potentially be a big deal and I am about to explain why…

But, before we go ...

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