super-bowl-countdown

5 of My Favorite Super Bowl Commercials & Marketing 101

If you ask me, this is a great time of year to be a marketer.  The countdown to the Super Bowl XLIX is in full swing.  The best of the best are getting ready to showcase their talent on the field.  And the best of the best in the marketing industry are ready to see what they can do off the field.  It’s one of those rare times when it seems the whole world is actually paying attention to commercials and ...

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Easy to Follow Weekly Content Plan for New Bloggers

I get it.  The thought of continually having to come up with new blog posts is overwhelming…especially for businesses who are just now considering a content marketing strategy.  Focal Point works with companies in industries that range from manufacturing to healthcare to the non-profit sector.  Each time we start to talk about launching a new blog and developing a content plan, it’s always the same discussion.  The biggest questions are: what am I going to ...

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This Company Is Hitting A Social Media Marketing Home Run

New year’s resolutions are in full swing and people everywhere are trying to improve their health.  Whether it’s losing weight, eating better, or exercising more, millions are determined to make 2015 the year of change.  With so many different options out there, an effective social media marketing strategy can make all the difference in the world.

There’s one company out there that I see using social media particularly well, so I spent some time taking a closer look at their strategy.  ...

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Is It Time To Double Your Investment in Video?

Soon you’ll start to notice that the “Videos” tab on Facebook brand pages everywhere is looking strikingly similar to YouTube.  From the featured video section to the ability to organize videos into playlists, Facebook is going to be implementing some of YouTube’s organization features.  Truth be told this is long overdue, but the timing makes perfect sense as Facebook is investing more in video lately.  As you might have noticed, the auto play videos of the ...

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My 4 Top Marketing Posts from 2014

What a great year it has been!  I want to take a moment to thank all of my readers and clients who have helped make this another successful year for Focal Point.  As a small business in Indianapolis, we couldn’t do what we do without our wonderful community and your support.

To bring things to a close for the year, I want to share 4 of my most popular articles all about marketing trends and things to look forward to 2015.  ...

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3 Simple Pieces of Advice to Save Marketers Loads of Time

The holidays are upon us and 2014 is coming to a close.  This time of year tends to bring out the best in marketers…and also the worst.  This is especially true when it comes to retailers.  We all know a lot of money is spent this time of year and for many it will make or break their 2014 success.  While I consider myself a marketing professional, I am also a student of the game. I’m always observing and learning ...

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Educating Your Prospects for FREE Makes Them Better PAYING Customers

Everybody wants somethings for free, but businesses need to make money to, well, stay in business.  So what if I told you that giving away free information to your prospects actually results in better paying customers?  Would you believe it?  In fact, as a business, giving away free information might be one of your best content marketing strategies.  Let me explain…

Your Customers Want To Feel Empowered.

They’re reading online reviews, watching how-to videos and listening to podcasts.  And ...

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3 Simple, But Overlooked Ingredients for Marketing Campaign Success

Marketing-IngredientsThere’s less than 2 months left in the year and all of us want to close out 2014 strong.  It’s times like these when marketers and business owners tend to just go, go, go.   But, when it comes to marketing strategies these busy times can cause us to lose focus and over complicate things as a result.  With so many websites, so many ways to communicate, and so many things ...

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