3 Simple Pieces of Advice to Save Marketers Loads of Time

The holidays are upon us and 2014 is coming to a close.  This time of year tends to bring out the best in marketers…and also the worst.  This is especially true when it comes to retailers.  We all know a lot of money is spent this time of year and for many it will make or break their 2014 success.  While I consider myself a marketing professional, I am also a student of the game. I’m always observing and learning ...

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Educating Your Prospects for FREE Makes Them Better PAYING Customers

Everybody wants somethings for free, but businesses need to make money to, well, stay in business.  So what if I told you that giving away free information to your prospects actually results in better paying customers?  Would you believe it?  In fact, as a business, giving away free information might be one of your best content marketing strategies.  Let me explain…

Your Customers Want To Feel Empowered.

They’re reading online reviews, watching how-to videos and listening to podcasts.  And ...

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3 Simple, But Overlooked Ingredients for Marketing Campaign Success

Marketing-IngredientsThere’s less than 2 months left in the year and all of us want to close out 2014 strong.  It’s times like these when marketers and business owners tend to just go, go, go.   But, when it comes to marketing strategies these busy times can cause us to lose focus and over complicate things as a result.  With so many websites, so many ways to communicate, and so many things ...

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2 Key Things Starbucks Absolutely Nails In This Video Marketing Campaign

If you’re anything like me, you enjoy analyzing what the big brands are doing when it comes to marketing campaigns.  A recent online video marketing campaign that caught my attention for the Starbucks global branding campaign – Meet Me At Starbucks.  This is essentially a high quality, HD video production that was shot in 28 countries in a single day.  While it’s one continuous video that’s about 6 minutes in length, it’s broken ...

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4 Questions Every Business Should Be Asking This Time of Year

Well, October is here and Fall is officially upon us.  You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2014 is coming to a close and 2015 will be here before we know it.  It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...

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What’s All The Buzz About Drone Videos?

Opinion Post:

 

Being a video production company in Indianapolis, we get a lot of questions about the latest technology and trends in video marketing.  Here lately, there’s a very hot topic that keeps getting brought up – drones being used for video.  It’s no surprise as drones are being discussed more in the media and showing up more at events as they become more affordable to the masses. Today, I am going share my opinion ...

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