Mobile Friendly Web Design

Is Google’s Mobile-Friendly Ranking Update Penalizing Your Website?

Google’s Mobilegeddon Is Upon Us

Tuesday, April 21st (just about 48 hours ago) was a big day in the online marketing world.  It marked the official beginning of Google’s “Mobilegeddon.”  In layman’s terms, this means the date in which Google has vowed to start favoring mobile friendly websites in its search engine rankings (over those sites which are not designed with mobile in mind).  This is could potentially be a big deal and I am about to explain why…

But, before we go ...

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3 Incredibly Effective Time-Saving Tips for Online Marketing

If you’re reading this article, odds are you wish there was more time in the day for online marketing.  Well, the good news is that if you’ve spent any time in the past developing any type of content, what you are about to read will be either an incredible reminder or complete game changer in that respect.  Either way, following these 3 simple but often overlooked tips will free up room in the schedule to work on ...

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Hashtags – Lazy or Effective Online Marketing?

Everyone loves a good hashtag…and there have certainly been some good ones (where would we all be without the #selfie).  But do they actually accomplish anything when it comes to a strategic marketing plan?  Does it make sense for a small to medium sized business to develop a hashtag as part of its social media marketing efforts?  I’ve often found myself asking these questions and I have come to a final answer.  Hashtags can be ...

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1 Key Ingredient That Makes Online Marketing Better

 

There’s one key ingredient out there that hooks your target audience and makes every single form of online marketing better.  It’s nothing new, yet over the past couple of years it has become more important than ever.  It’s the thing that enables social media posts stand out from the crowd, it’s the difference between someone reading your blog post or scrolling on by, it’s the most effective way to get someone to click on an ad, I could go on ...

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Why Every Marketer Should Pay Attention to Twitter Right Now

Twitter is making some series moves and every online marketer should take a moment to pay attention to what’s going on…

Prior to the last couple of weeks, it had been awhile since I could remember the last big Twitter update.  A lot of speculation recently is that Twitter’s CEO is in the hot seat and the company is under pressure to grow its number of active users.   It certainly seems that message has ...

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How to: Deliver the 1-2 Content Marketing Punch

My last 2 posts really got me thinking about the 2 different types of posts that should be a part of every content marketing plan.  I often think businesses publish these 2 types of posts naturally, but don’t take the time to think about the strategy behind it and set realistic expectations.  Let me explain how using these posts right way can be just the 1-2 content marketing punch you’re looking for…

The Easy ...

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super-bowl-countdown

5 of My Favorite Super Bowl Commercials & Marketing 101

If you ask me, this is a great time of year to be a marketer.  The countdown to the Super Bowl XLIX is in full swing.  The best of the best are getting ready to showcase their talent on the field.  And the best of the best in the marketing industry are ready to see what they can do off the field.  It’s one of those rare times when it seems the whole world is actually paying attention to commercials and ...

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Easy to Follow Weekly Content Plan for New Bloggers

I get it.  The thought of continually having to come up with new blog posts is overwhelming…especially for businesses who are just now considering a content marketing strategy.  Focal Point works with companies in industries that range from manufacturing to healthcare to the non-profit sector.  Each time we start to talk about launching a new blog and developing a content plan, it’s always the same discussion.  The biggest questions are: what am I going to ...

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This Company Is Hitting A Social Media Marketing Home Run

New year’s resolutions are in full swing and people everywhere are trying to improve their health.  Whether it’s losing weight, eating better, or exercising more, millions are determined to make 2015 the year of change.  With so many different options out there, an effective social media marketing strategy can make all the difference in the world.

There’s one company out there that I see using social media particularly well, so I spent some time taking a closer look at their strategy.  ...

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