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Chances are, you’re thinking about social media all wrong

Chances are, you’re thinking about social media all wrong

Hitting-your-sweet-spot
Just about everyone is on the social media bandwagon. But chances are good that most folks using social media are misusing it and overlooking its real purpose.

At FocalPoint, we know that social media is about connecting with the people in your sweet spot. In other words, your customers, potential customers, those who are interested in what you do, or people with similar interests. Social media is about building relationships, establishing rapport and networking.

We also know that what social media is not about, is sales. In fact, using social media to sell is a real turnoff to those tuning in to your posts. Social media used correctly, is a gradual, organic development toward building trust in what you have to say. If your blogs and tweets are about sales and laden with calls to action, your followers will soon lose interest.

That said, effective social media will gradually generate more interest in your products and may build business as a result. But there is no direct link. It’s a gradual thing.

Social MediaRemaining active on social media sites is another big plus which is often overlooked. Multiple quality postings will not only increase awareness of your brand (name recognition as well us increasing understanding of who you are and what you do), it will also boost your company’s rank on search engines. But only if you produce regular quality posts. The more you post, the faster your brand will inch up Google’s search engine ladder. (We know because we track this information for our clients.)

Effective social media use will also show that you and your company are viable, contemporary entities that know what’s going on, know your business, and know how to communicate the knowledge to its best advantage.

Got a question about something with social media we didn’t answer? Ask us! Heck, we might even write a post about your question.