video production

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through ...
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Web Design - Focal Point Marketing

Now that we’ve set up your website, the real work begins.

Wait, your website is complete.

Isn’t that the goal?

Well, a lot of companies think just that. They set up a nice looking website, print the site URL on all their marketing materials, and move on.

Getting your website set up, well-designed and saying what you want it to say in a compelling way is really the first step in your on-line marketing strategy. Your next step is to make sure your website is working for you now, as well as in the ...

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Focal-Point-Web-Navigation

“Can you help us pull together a website?”

At FocalPoint, the answer is, “Sure, we’d love to be your go-to company on your website project. But let’s talk about this before we get started.”

If this is our first work with a new client, we initiate a lot of conversations before we touch the cursor. We like to think of this as “Website Design and Development 101.” It really is a prerequisite before we begin work.

Why? Because the best place to begin is to really consider why you want a ...

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2 Must-Haves for Every 2016 Online Marketing Plan

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill you in on the 2 online marketing plan must-haves that are going to make or break your success in 2016.

 

Before we get started, let me just say that these are two trends that many online ...

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