Should Your Company Instagram?

That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?

Instagram (followed closely by Snapchat) is quickly becoming the go-to channel for brands that want to engage younger consumers – largely because of its shoppable youth-oriented features. But first – some definitions.

Generation Z or Gen Z (also known by a number of other ...

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What You Might Not Know About Social Media Updates

Social media is growing exponentially. Not only are there new apps coming out all the time, but existing social media is evolving, adding tweaks and better features all the time, too.

It can be hard to keep up with what’s new and what that means to the user and the end user. Here are a few notable updates:

Twitter adds feed choices

When we see “Recommended tweets,” it’s worth noting that an algorithm came up with that recommendation based on what it assumes ...

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