That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?
Instagram (followed closely by Snapchat) is quickly becoming the go-to channel for brands that want to engage younger consumers – largely because of its shoppable youth-oriented features. But first – some definitions.
Generation Z or Gen Z (also known by a number of other ...Continue Reading →