You Should Be Using More Social Media Video Ads

Why?

Because they work so well.

 

Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire video, you remember something about the product. Right?

 

A few seconds all it takes to make an impression. And of course, the stronger the message and the more creative the video, the stronger the impression.

 

At Focal Point, we take ...

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Web Design - Focal Point Marketing

Now that we’ve set up your website, the real work begins.

Wait, your website is complete.

Isn’t that the goal?

Well, a lot of companies think just that. They set up a nice looking website, print the site URL on all their marketing materials, and move on.

Getting your website set up, well-designed and saying what you want it to say in a compelling way is really the first step in your on-line marketing strategy. Your next step is to make sure your website is working for you now, as well as in the ...

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Focal-Point-Web-Navigation

“Can you help us pull together a website?”

At FocalPoint, the answer is, “Sure, we’d love to be your go-to company on your website project. But let’s talk about this before we get started.”

If this is our first work with a new client, we initiate a lot of conversations before we touch the cursor. We like to think of this as “Website Design and Development 101.” It really is a prerequisite before we begin work.

Why? Because the best place to begin is to really consider why you want a ...

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Social Media Video

A Big Social Shift to Video is Underway – How Is Your Business Adjusting?

Social media is changing so fast today. Having worked in the marketing and technology arena for over 25 years, I realize it’s the nature of the beast. However, I feel like in just the last six months there of been an incredible amount of breakthroughs on the big social networks such as Facebook, Twitter and Instagram.

It got me thinking, if you are a business that isn’t engrained in social on a daily basis as part of your marketing strategy – ...

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online marketing snowball effect

How Video Can Add a Snowball Effect to Your Online Marketing Strategy

Many businesses are oftentimes wondering where they should start when it comes to online marketing. Might I suggest considering a video production to get the ball rolling.

Why? Well, because the snowball effect of a great video can lead to months worth of solid online marketing strategy.

The power of video is undeniable. Video is proven to help with conversions on your website. Video is quickly overtaking social media. So if you have to pick one place to start with investing ...

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right-the-first-time-marketing-strategy

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to ...
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Marketing Effectively in 2016

It doesn’t matter how new you and your product are, you have to find ways to command attention to break through the noise and get noticed.

The holiday season is a great time to see this in action. Businesses of every sort are finding it increasingly difficult to rise above the noise and seize the attention (and buying power) of new customers. Some just succeed in making a lot of noise. Others break through the noise in brilliant ways.

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The Best Business Tweets

knowledgeWhen it comes to using social media with maximum efficacy, you’ve got to know your clients.

Let’s take Twitter for example.  So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”

Here’s what we mean by that:

  • First, find your existing clients on Twitter and start following them. You’ll learn a lot. Spend weeks listening if necessary. Twitter ...
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Sometimes “I don’t know” is the right marketing answer

Art-of-Listening Some years ago, I met with a potential marketing client over lunch. It was the president of the company. I had heard from him that he was not pleased with his existing marketing program, so this meeting was an opportunity to listen and learn about his business and talk to him about FocalPoint’s work. I was thrilled to get the appointment and wasn’t sure what to expect.

After talking about his ...

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Er, what should I say about my business on social media?

What-Should-I-SayHere at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use.

Staring into that void and pulling back is a fair ...

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