Facebook Live

Does Facebook Live Make Sense for Your Business?

Should your business use Facebook Live?

That’s a good question.  And one that I am going to help you answer.

I have talked in the past about live video streaming services such as Periscope and Meerkat.  But what many of these channels don’t have that Facebook does is a large audience for your business.  Especially the small to medium sized businesses.

Why Facebook Live Is Important

If you have been doing any type of social media marketing over the past few years, ...

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Budget-stretching creative marketing techniques for small businesses

How can I expand my business in a slow-growing economy, you ask?

We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest.

So, what can you do to increase your marketing share?

The short answer is: get creative! But of course, any marketing solution we recommend begins with us doing a lot of listening to what you do, how you ...

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5 Key Marketing Ingredients That Led To ALS Ice Bucket Challenge Success

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.”  But the one thing no one can deny is the effectiveness of this campaign.

So, what makes the ALS Ice Bucket Challenge so effective?  I think it all ...

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3 Articles To Make You Question Facebook’s Branding Strategy


Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment.

Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any other site.  We know that it’s a necessary part of any social media marketing strategy and a great way to reach our potential customers.  But is Facebook getting away from what it does best ...

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2 Must-Haves for Every 2016 Online Marketing Plan

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill you in on the 2 online marketing plan must-haves that are going to make or break your success in 2016.


Before we get started, let me just say that these are two trends that many online ...

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