video production

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through ...
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Web Design - Focal Point Marketing

Now that we’ve set up your website, the real work begins.

Wait, your website is complete.

Isn’t that the goal?

Well, a lot of companies think just that. They set up a nice looking website, print the site URL on all their marketing materials, and move on.

Getting your website set up, well-designed and saying what you want it to say in a compelling way is really the first step in your on-line marketing strategy. Your next step is to make sure your website is working for you now, as well as in the ...

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Go for it! Trust your Idea.

Whether you are a brilliant entrepreneur, businessperson, author, architect, brain surgeon, or technical advisor, it doesn’t matter how brilliant and gifted you are if your work doesn’t get written, coded, built, created, or used in some fashion.

If you have a brilliant idea, but it remains an idea, what’s holding you back?

Stop daydreaming, planning, and procrastinating. Stop worrying about perfection, funding or selling your idea.

Push it forward without hesitation. Talk to trusted advisors. Find out what it would cost to build ...

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4 QUESTIONS EVERY BUSINESS SHOULD BE ASKING THIS TIME OF YEAR

4 QUESTIONS EVERY BUSINESS SHOULD BE ASKING THIS TIME OF YEAR

Well, Fall is officially upon us and Winter is fast approaching. You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2016 is coming to a close and 2017 will be here before we know it.  It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...

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Is Networking Marketing?

Is networking marketing?

At FocalPoint, we think it’s fair to say networking is on the marketing spectrum. After all, it is a way to get your brand or name out there using communication.

 

The biggest difference is that unlike paid advertising, networking is impossible to control. You don’t know what is being said about you or your company – or where your business card or a friend’s text may end up. Could be deleted or thrown out. Could be put to good use. Who ...

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lifecycle-marketing

How Hot Will Your Brand Be Tomorrow?

The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.

 

Updates, fads and trends are coming faster and more frequently.

 

That’s why former hot brands like Dell soon get crushed by Microsoft. And Microsoft gets toppled by Apple. And Blackberry moves out of favor as iPod comes on the scene, and so on.

 

At FocalPoint, we think there is a lesson in all ...

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shake-things-up

Shaking it up

Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed.

We thought so.

At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new ideas to create something different. Something of value.

If you have a vision that’s different from the norm and a passion that pushes you to move forward with it, here at FocalPoint, we consider that a gift.

We like ...

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right-the-first-time-marketing-strategy

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to ...
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Short is in.

Short. is. in.

Less is most definitely more these days.

Short attention spans are in evidence everywhere.

To stay connected to your audience, you’ve got to be brief. Your points crisp and concise.

This applies to meetings, presentations, advertising, emails, Tweets, web sites, and memos.

Short is not only the new black, it’s the only way to be heard over instant communication.

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What makes a brand memorable?

How many Super Bowl commercials can you remember, a couple of weeks or so out from the game? And of those you do remember, how many do you also remember the brand?

Chances are good, not many.

I can’t tell you how many conversations I’ve had with folks over the years about an ad they “loved,” but couldn’t remember the name of the product.

And then, there are the generic brands. They don’t advertise because they aren’t going for brand recognition. Generic products ...

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