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Marketing

Strategic Marketing Plan- Focal Point Marketing

Maximizing Brand Potential Through Strategic Marketing

Discover the Focal Point Difference in Elevating Your Brand’s Performance

Are you looking for ways to maximize your brand potential through strategic marketing? As a business owner or executive, you already know how crucial branding is to your company’s success. In today’s digital age, competition is fiercer than ever. Your brand needs to stand out in the crowded marketplace, and strategic marketing is the way to do it. In this blog post, we will share with you the secrets of maximizing your brand potential through effective marketing.READ MORE

Social Media Best Practices

3 Best Practices for your Social Media Presence

A lot of people have a personal account on at least one social media platform, but managing a social account for your business requires some different skills and planning. That’s why it’s so important to adhere to some best practices for every professional account you manage. Whether you are part of a multi-national corporation or a locally-owned shop that just opened its doors, read on to learn three ways you can put your social presence to work for your business.READ MORE

Brand Development - Digital Marketing-Strategic Marketing Plan

Discover the Focal Point Difference in Elevating Your Brand’s Performance

 

Maximizing brand potential is vital for businesses of all sizes looking to grow and succeed in today’s hyper-competitive marketplace. Branding allows you to differentiate your business from its competitors and build a long-lasting relationship with your customers. However, to maximize the potential of your brand, you must have a strategic marketing plan in place. In this blog post, we will discuss how Focal Point can make a difference in elevating your brand’s performance.READ MORE

Brand Marketing Partnership

What to know about brand marketing partnerships

Brand marketing partnerships are starting to become more common between up-and-coming brands and media publishers or more established brands.

The more established brands get to look younger and trendier and the up-and-coming brands get good support from established brands with more marketing clout. It’s a win-win. Especially when a new kid on the block gets the benefit of the marketing savvy and deep pockets of an establishment brand.READ MORE

Branding - Focal Point Marketing

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE

Branding - Indianapolis Marketing Agency

Watch Your Tone…

How to determine the voice of your company

 

A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE

Marketing can be Tricky

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

What Is Experience Marketing?

It’s simply getting customers familiar with your product and creating or jump-starting a strong relationship between that customer and your brand. It can be personal and it’s often unexpected in today’s impersonal digital age.

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