Graphic-Design--Focal-Point-Featured-image

Good design + good content = increased readership

Outdated, confusing or convoluted design can greatly diminish your content’s effectiveness. That’s true whether your content is web-based, or a PowerPoint, newsletter, print ad, or social media.

But a well-constructed, thoroughly planned design can brilliantly lead the eye through content, illuminating key points, and facilitating understanding.

Effective marketers know that design and content are intricately linked together. They are also very good at understanding what drives human behavior. Because (of course), the nature of human behavior affects everything we do. And buy. ...

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Back-Burner-project-Help

What’s on your back burner?

When managing a company is your responsibility, a lot of important detail work gets put on the back burner.

So what’s simmering on your back burner?

  • Updating your web site with fresh page content?
  • Better utilizing social media?
  • Updating the navigation of your site?
  • Making sure your web site if properly protected?
  • Preparing trade show materials for your soon-to-be-released product?

Or maybe it’s larger than that. Perhaps what you don’t have the time or energy left to do is revamp your marketing strategy to bring in new ...

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Big-Picture

Your Partner in Strategic Planning

The end of the year is a good time to take an in-depth look at your company’s strengths and weaknesses.

If you hit your targeted goals, terrific. But if not, why not?

That’s where we come in. Because while you are the undisputed experts on what you offer, FocalPoint can help you understand the rest of the marketplace.

Having a research team at your disposal can help you more fully understand what your competition is doing and why. And shed light on the ...

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video production

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through ...
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Super-Powers-Video-Marketing

Creating a compelling video

Videos have super powers.

If done right, they can engage, entertain and educate an audience like nothing else can. That’s because using visuals, spoken voice, music and good editing, videos can break through to your audience intellectually and emotionally.

Videos forge a connection and built rapport.

Or – not.

It’s just as easy to miss your mark, losing an audience by packing in too much information, boring them with nothing new, or coming across as out of touch.

Finding the right mix of intellect, humor ...

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Web Design - Focal Point Marketing

Now that we’ve set up your website, the real work begins.

Wait, your website is complete.

Isn’t that the goal?

Well, a lot of companies think just that. They set up a nice looking website, print the site URL on all their marketing materials, and move on.

Getting your website set up, well-designed and saying what you want it to say in a compelling way is really the first step in your on-line marketing strategy. Your next step is to make sure your website is working for you now, as well as in the ...

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Go for it! Trust your Idea.

Whether you are a brilliant entrepreneur, businessperson, author, architect, brain surgeon, or technical advisor, it doesn’t matter how brilliant and gifted you are if your work doesn’t get written, coded, built, created, or used in some fashion.

If you have a brilliant idea, but it remains an idea, what’s holding you back?

Stop daydreaming, planning, and procrastinating. Stop worrying about perfection, funding or selling your idea.

Push it forward without hesitation. Talk to trusted advisors. Find out what it would cost to build ...

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4 QUESTIONS EVERY BUSINESS SHOULD BE ASKING THIS TIME OF YEAR

4 QUESTIONS EVERY BUSINESS SHOULD BE ASKING THIS TIME OF YEAR

Well, Fall is officially upon us and Winter is fast approaching. You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2016 is coming to a close and 2017 will be here before we know it.  It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...

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Is Networking Marketing?

Is networking marketing?

At FocalPoint, we think it’s fair to say networking is on the marketing spectrum. After all, it is a way to get your brand or name out there using communication.

 

The biggest difference is that unlike paid advertising, networking is impossible to control. You don’t know what is being said about you or your company – or where your business card or a friend’s text may end up. Could be deleted or thrown out. Could be put to good use. Who ...

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lifecycle-marketing

How Hot Will Your Brand Be Tomorrow?

The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.

 

Updates, fads and trends are coming faster and more frequently.

 

That’s why former hot brands like Dell soon get crushed by Microsoft. And Microsoft gets toppled by Apple. And Blackberry moves out of favor as iPod comes on the scene, and so on.

 

At FocalPoint, we think there is a lesson in all ...

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