It was a little over a year ago that I wrote a post entitled, What’s All The Buzz About Drone Videos? In this post, I took a closer look at what drones really are (and aren’t), how they are being used and what benefit they might have to your business. A large reason for me writing the post was that drones were a hot topic at the time in the video production world and I was ...Continue Reading →
Why Are So Many Video Productions Missing This 1 BIG Thing?
I have been on a bit of a video marketing kick lately. Being a full service digital marketing agency that provides video production in Indianapolis and surrounding areas, it seems only natural with all of the emphasis on video in social lately that I’d have some thoughts to share. Yet, with all of the advancements in technology and new ways to reach people through video, it always seems there’s one ...Continue Reading →
This list is not any particular order, however, I feel like audio does need to be at the top for a reason. A video with bad audio is unbearable. That’s really the bottom line. I don’t care if you are using an iPhone to shoot video or hiring a video production company like Focal Point, great audio MUST be a top priority. There’s nothing that will make someone abandon watching a ...
Soon you’ll start to notice that the “Videos” tab on Facebook brand pages everywhere is looking strikingly similar to YouTube. From the featured video section to the ability to organize videos into playlists, Facebook is going to be implementing some of YouTube’s organization features. Truth be told this is long overdue, but the timing makes perfect sense as Facebook is investing more in video lately. As you might have noticed, the auto play videos of the ...Continue Reading →
If you’re anything like me, you enjoy analyzing what the big brands are doing when it comes to marketing campaigns. A recent online video marketing campaign that caught my attention for the Starbucks global branding campaign – Meet Me At Starbucks. This is essentially a high quality, HD video production that was shot in 28 countries in a single day. While it’s one continuous video that’s about 6 minutes in length, it’s broken ...Continue Reading →
As of late, I have really been making it a point to focus on the content marketing strategy for my business. Having been in the marketing industry for over 25 years, it only seems natural to begin to share some of my thoughts, opinions and stories via my company blog. You see, for a long time I have been known to my network as the “video ...Continue Reading →
Being a video production company in Indianapolis, we get a lot of questions about the latest technology and trends in video marketing. Here lately, there’s a very hot topic that keeps getting brought up – drones being used for video. It’s no surprise as drones are being discussed more in the media and showing up more at events as they become more affordable to the masses. Today, I am going share my opinion ...Continue Reading →
Have you ever noticed how some HD video production looks a lot like film? They’ve got a softness or smoothness to them, a different depth of field and well, they’ve just plain got a high-end look.
Digital Cinema is the buzz of this video industry these days. It used to be that clients who wanted the best quality products would turn to film – which is both time-consuming and expensive to shoot, edit and produce. But now, with digital cinema, you can ...Continue Reading →