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Why the Perfect Ad Agency May Not Be Perfect for You.

 

Hot ad agencies generate a lot of attention. They always have.

Twenty-to-thirty years ago, the hottest firms tended to be the largest marketing houses. They had big hyphenated names and established themselves at elite addresses downtown. They had genius creative directors and the money to hire the coolest production teams. They generated quite a buzz. And companies flocked to them for killer ad campaigns, which gained a lot of awards.

But a funny thing happened along the way to the Addy Awards. ...

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