Content Marketing

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.READ MORE

May 20, 2023 In brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

January 1, 2023 In Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE

May 7, 2021 In Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

SEO-Content Marketing Strategy - Focal Point Marketing

September 2, 2020 In Branding, Content Marketing, Online Marketing, Search Engine Optimization, SEO

Using content marketing efficiently to increase ROI

No doubt you’ve got questions about using content marketing to generate income for your business – as efficiently as possible. That’s what it’s all about, especially right now when marketing budgets are tight. READ MORE

December 5, 2018 In Content Marketing

What Is Seasonal Content And Why Is It So Important?

Adding seasonal content – coordinating your message to align it with holidays, vacations, changing seasons, social or political events, and current trends – is important for your business. It shows you to be reactive or in touch with what’s going on, especially since many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services.