5 Great Reasons To Set Up An Editorial Content Calendar

Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.

But you also need a way to coordinate the social media portion of your marketing efforts. The central idea of the editorial content calendar is to allow the creation of workflows for social content, plot them on a calendar, and manage all the writing, editing, publishing, and distribution in one place.

Here’s what ...

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Short is in.

Short. is. in.

Less is most definitely more these days.

Short attention spans are in evidence everywhere.

To stay connected to your audience, you’ve got to be brief. Your points crisp and concise.

This applies to meetings, presentations, advertising, emails, Tweets, web sites, and memos.

Short is not only the new black, it’s the only way to be heard over instant communication.

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