Well, Fall is officially upon us and Winter is fast approaching. You know what this means – the holidays are quickly approaching as is the end of the year. Yep, I said it; 2016 is coming to a close and 2017 will be here before we know it. It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...Continue Reading →
How do you break through the clutter of the competition? This is a question we all ponder at one point or another.
In an attempt to answer this question, many marketers will say content, content, content. But what happens when it all just becomes noise?
You need a way to reach people, leave your mark and make an impression they’ll never forget. It’s not just about producing content, it’s the right content at the right time using the right medium. That’s why ...Continue Reading →
The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.
Updates, fads and trends are coming faster and more frequently.
At FocalPoint, we think there is a lesson in all ...Continue Reading →
You’ve got less than 5 seconds to pique someone’s interest enough to click on your link.
The first few sentences of any presentation determine whether your idea gets heard.
Studies show that each of us has to connect on some level with any new idea or product at least three times before we are willing to give it a chance with our pocketbook.
How does the information above square with your marketing campaign?
Here are basic questions to ask before you launch any new ...Continue Reading →
Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed.
We thought so.
At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new ideas to create something different. Something of value.
If you have a vision that’s different from the norm and a passion that pushes you to move forward with it, here at FocalPoint, we consider that a gift.
We like ...Continue Reading →
Attention to detail is big for us at FocalPoint.
We believe in getting things right. The first time.
And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.
Really important like…
- Creating a product or a service you are truly proud of
- Addressing a workable business plan that meets a real need
- Hiring a team that cares about the dream and the details
- Building shrewd creative marketing around your business model that will speak to ...
The answer is quite a lot.
Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons.
Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from under you, for example, find out why. What benefits do they offer that you don’t? Ditto for the people that you’ve tried to hire away from them. Ask why they chose to stay, even if you offered ...Continue Reading →
More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take.
At FocalPoint, we think the key to making the best decision about the road less travelled, the road not taken, or the fork in the road is NOT the crucial part of your journey. We think that first you have to SEE the fork, and recognize it for what it is.
That’s a huge thing ...Continue Reading →
Less is most definitely more these days.
Short attention spans are in evidence everywhere.
To stay connected to your audience, you’ve got to be brief. Your points crisp and concise.
This applies to meetings, presentations, advertising, emails, Tweets, web sites, and memos.
Short is not only the new black, it’s the only way to be heard over instant communication.Continue Reading →
How many Super Bowl commercials can you remember, a couple of weeks or so out from the game? And of those you do remember, how many do you also remember the brand?
Chances are good, not many.
I can’t tell you how many conversations I’ve had with folks over the years about an ad they “loved,” but couldn’t remember the name of the product.
And then, there are the generic brands. They don’t advertise because they aren’t going for brand recognition. Generic products ...Continue Reading →