Time to Plan

Big picture. Small steps

Spearheading a new product launch or marketing initiative? Although all of us understand change is ubiquitous and needed, it does seem to be in our very nature to resist it. And that we all do, in big ways and small.

If the marketing launch you are undertaking is massive, here at FocalPoint, we recommend taking small steps from the gate. Here’s what we mean:

For instance, separating communication about the initiative from action. Start by outlining what’s changing and provide a clear ...

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Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to ...
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Perfection is boring

Fear sells. We have to look.

Radical sells. Different sells. Uniformity gets ignored.

Sex (still) sells. Being PC doesn’t.

Beauty sells. Unless it’s so plastically beautiful that it becomes boring.

We’re human. We get tired of tried and true. This is why the world of television programing is getting weirder and weirder. And why talk shows push the envelope. And teenagers listen to radical music.

soup-of-the-dayDifferent is interesting. What we once thought was perfection, soon becomes boring. ...

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The Real Value of Customer Service

We Can HelpI find myself frequently disappointed with local customer service. As an Indy businessman and homeowner, I’d like to turn that observation on its head. I’m fiercely proud of my city and my business. I’d like to represent both well.

If my company can provide better-than-expected customer service to every client we have, then it will be operating in the way I want and expect it to. And, it will be ...

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