“Can you help us pull together a website?”

At FocalPoint, the answer is, “Sure, we’d love to be your go-to company on your website project. But let’s talk about this before we get started.”

If this is our first work with a new client, we initiate a lot of conversations before we touch the cursor. We like to think of this as “Website Design and Development 101.” It really is a prerequisite before we begin work.

Why? Because the best place to begin is to really consider why you want a website in the first place.

  • Is this to replace or update an existing site? Why replace it? What was right and what wasn’t about the existing site?
  • What is your single most important message and why?
  • What does the site need to do?
  • Answer questions about what you do or be a resource to provide info or tools to existing customers?

We want to be sure that your website is more than a place to talk about who you are and what you do. If that’s all your website does, it won’t drive traffic. It will probably just sit there as a line on your business card.

For a website to do what it’s supposed to do, it has to:

  • Is your website responsive?
  • Draw you in
  • Provide you with needed information right off the bat. In three minutes, a potential customer should know who you are, what you do, and why your company matters
  • Be strategically engineered to drive readership
  • Built around intuitive navigation (i.e., making your key points easily understood and getting eyes further into the site to provide more information)
  • Set a strategically considered tone with color, visuals and copy.

Once we begin communication with new clients around the strategic design of their website, we often uncover previously undiscussed topics, for instance:

  • What really sets you apart from your competition?
  • How does what you do matter?
  • Does your logo accurately reflect a sense of what you are/what you do?
  • Does your tag line provide memorable new information about your company, or just sit there because you’ve used it for ten years and never thought much about it?

Even after the site work is begun, we’re really just getting started. Because once that website is up, you’ll need to manage it to keep if working for your business, adding fresh content from time to time.

So yes, we can help you build and design that new website. But with us, the site will be much more than new.

It will provide the right information to your audience at the right time. It will drive the right kind of traffic to your business.

It will also provide your potential client with a reason to contact you to learn more.

This is how we think at FocalPoint.

We position our clients strategically to succeed.

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