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Why I Am Focused On My Content Marketing Strategy

Focal Point Video Marketing

As of late, I have really been making it a point to focus on the content marketing strategy for my business.  Having been in the marketing industry for over 25 years, it only seems natural to begin to share some of my thoughts, opinions and stories via my company blog.  You see, for a long time I have been known to my network as the “video guy” and while video production is definitely one of our core services here at Focal Point, there’s so much more to the story. It has always been my passion to build an Digital Marketing Agency that is truly engaged in the success of each client.

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What’s All The Buzz About Drone Videos?

Opinion Post:

 

Being a video production company in Indianapolis, we get a lot of questions about the latest technology and trends in video marketing.  Here lately, there’s a very hot topic that keeps getting brought up – drones being used for video.  It’s no surprise as drones are being discussed more in the media and showing up more at events as they become more affordable to the masses. Today, I am going share my opinion on the matter and offer some advice when it comes to video marketing.

Drones or Helicopters with Cameras?

First of all, let me just start by saying that I don’t particularly care for the word “drone” as it relates to video production.  If you ask me, the word “drone” just has a negative connotation that comes along with it and I think that has led to much of the controversy surrounding  the use of drones in the video industry.  Once you start to think of “drones” as what they really are – remote control helicopters with cameras (unmanned aerial vehicles), suddenly the perception is different.  You see, flying helicopters with cameras really isn’t that foreign in the video production industry.  After all, news channels have been flying around capturing shots on video for years.  The big change is that now these helicopters are unmanned and now they’re being offered at a price point that’s more reasonable to the general public.  This is attracting more novice videographers and hobbyists thus leading to some of the drone controversy.

How Are Drones Being Used

One thing is for sure, drones (flying helicopters with cameras) are capturing some amazing aerial shots for video.  Here recently, this video from a 4th of July celebration went viral on YouTube with over 9 million views.

While this is more of a “fun” use of a drone for hobbyist style footage, just stop for a minute to think about the potential for drones to be used for video tours of golf courses or for real estate development.  It opens up a whole new aspect of HD video production that was previously too costly for many businesses.

But the more the idea of drones being used for commercial video production services is discussed, the more the regulations from the FAA are interpreted to mean that such use of drones is illegal…at least right now.  While there is still some gray area, it’s understood that “the FAA states that any commercial use of unmanned aerial vehicles — that is, use without recreational or hobbyist intent — is illegal.”  So, what exactly crosses the line between recreational use or hobbyist intent and commercial use?  Is it solely the ability to make money?

Here’s What I think About Drones

In my opinion, that’s where the FAA really needs to come up with a clearer definition and more realistic ruling that’s fair.  I question how using a drone as a tool to produce an HD quality video for a business is any different than any other piece of equipment that might be necessary.  Sure, there’s the concern for privacy and safety, but isn’t that a concern with real helicopters or other videos shot in the a public forum?  It’s for these reasons things such as media releases, waivers and permits exist.  I think the methods/tools for regulating the use of drones in a commercial setting already exist.  It’s just a matter of the FAA making an informed ruling on how these apply to this new technology….and as one might expect I anticipate that will take far too long.

DJI Phantom Vision

Photo of DJI Phantom 2 Vision Plus from DJI.com

 

 

 

Photo of the DSLR Octo from Cinedrones.

Photo of the DSLR Octo from Cinedrones.

So What Happens Next?

As this recent article on drone entrepreneurs suggests, the video production industry is not going to wait for the laws to catch up.  As the technology continues to advance, the price points continue to become more affordable and the trend continues to catch on – drones are going to make their way into commercial video production.  Eventually the laws will be forced to adapt to the technology rather than the technology adapting to the laws.

How Do Drones Fit Your Video Marketing Strategy?

I love new technology just as much as the next person, but sometimes it’s easy to get caught up in the latest and greatest while losing site of your video marketing strategy.  There’s a lot of buzz around drones in the video industry right now, but until some things are sorted out the risk doesn’t outweigh the reward for most commercial applications.  What I mean by that is that if you’re struggling to get videos completed or measuring the results of a recent video marketing campaign – then trying to figure out if you should be investing in a drone for anything other than recreational use shouldn’t be a business priority.

5 Key Marketing Ingredients That Led To ALS Ice Bucket Challenge Success

Photo from ALSA.org home page

Photo from ALSA.org home page

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.”  But the one thing no one can deny is the effectiveness of this campaign.

So, what makes the ALS Ice Bucket Challenge so effective?  I think it all comes down to these 5 key ingredients…

1. Engage & Empower Your Audience

Without a doubt, the most important thing the ALS Association did was engage and empower their audience.  Not only did they give people a chance to make a difference, they gave them a way to quickly and easily reach others to do the same through a “challenge.”  Combine this with the importance of the cause and other ingredients below then it becomes easy to understand why this campaign is such a success.

Think About This:
How can you give your customers the power to spread the message for you?  Maybe it’s a referral program.  Maybe it’s an online contest.  Whatever it is, your customers need to be armed with the knowledge and ability to act as brand advocates.  Make it easy to love your business and easy to tell others about it.

2. Predictable, Yet Suspenseful

People love things that are predictable.  It’s one of the core reasons that television shows like Wheel of Fortune and Jeopardy have withstood the test of time.  They follow the same formula episode after episode and it’s incredibly effective.  People know what to expect and there’s something to be said for that.  At the same time, there’s the suspense of wondering who will, how much money it will be and how the game will play out on any given night.  Suspense is a equally as effective as predictability and the reason people keep coming back for more.

The ALS Ice Bucket Challenge combines predictability with the feeling of suspense.  When you scroll through your newsfeed and see 10 different friends doing the challenge you already know few things.  You know they’re probably going to accept the challenge, you know they’re likely going to dump a bucket of ice water on their head and you know they’ll probably challenge others to do the same.  For the most part, the videos follow the same formula over and over…

Yet there’s still a great deal of suspense.  You want to see if the person will actually dump the bucket on their head, wonder how big it will be, and might even be curious who they’ll challenge next.  These are the reasons why if you’ve spent any time on social media over the last few weeks you’ve probably watched several of the ALS #icebucketchallenge videos.  Even though people know what is going to happen in the video, they still want to see how it all ends.

Think About This:
What can you add to your business’s online marketing plan that is predictable, yet keeps people coming back for more?  One great example of this is Moz’s (formerly SEO Moz) Whiteboard Friday.  Every Friday, you can expect to watch a video to see Rand Fishkin or another member of the Moz team explaining business search engine optimization strategies using a whiteboard and markers to illustrate key points.  Just as much as the key ingredients are the same week after week, the content changes just enough to keep people coming back for more.

I challenge you to think about a concept or series similar to Whiteboard Friday that allows your audience to quickly get a feel for your company and the services provided.

3. Key Point: There’s No Substitute for Good Old Fashioned Fun

The ice bucket challenge is raising a great deal of awareness for a very worthy cause and a lot of it just comes back to good old-fashioned fun.  There’s just something fun about dumping ice and water on your head.  There’s something fun about challenging others to see if they will do the same.   This is a big part of the reason so many kids and families are getting involved.  It’s a fun experience to share together that ultimately supports a very worthy cause.  At the end of the day, everyone wants to have fun and it’s even better when you feel great doing it.

Think About This:
What can you do to make your brand fun?  Is working with your company an enjoyable experience?   Maybe you can identify parts of your business process that may be perceived as “boring” by employees or customers.  Take a few moments to think about how you could make those areas fun.  It could make all the difference.

4. Clear Call To Action

Donate to ALS.  That is the call-to-action.   For the most part, the “rules” seem to be understood that if you accept the challenge you donation $10 to ALS and if you decline you donate $100 to ALS. Now, yes, there has been a lot of debate about whether or not you have to donate if you accept the challenge of dumping ice water on your hand, but most people still understand that a donation is what actually makes a difference.

Think About This:
Let’s bring this one back to your website.  If someone comes to your website, is it clear what you want them to do?  Sign up for an email campaign, fill out a quote request, download a free guide?  Maybe these are your top 3 objectives.  But, what if you picked just one and built your entire site around that one objective?  Let’s say you want to grow your list of subscribers.  As one marketer found out,  a homepage website redesign could mean a 300% increase in sign-ups.  With results like that, I’d say it’s worth giving it a try for at least a month.

5. Harness The Power of Video Marketing

Would a similar challenge that required writing a few sentences about why you donated to ALS and challenging others to do the same be as effective as making a video?  Maybe, but it’s not likely.  There are 2 reasons why video was the perfect medium for the #icebucketchallenge – videos are easy to make (ok, ok so you may have to find a bucket and some ice and get a little messy) and they’re easy to watch.

In a previous blog, I talked about the importance of using images and videos as part of your social marketing strategy.  Using video as part of this ALS cause marketing campaign was absolutely the right call.  The videos automatically play on Facebook, they’re easy to edit on Instagram, they’re a bigger part of Google Plus with its YouTube integration and they’re even getting more plays via Twitter.  While not every video is award-winning or even well planned, in many cases they’re still far more effective than words when it comes to getting people to take action.  And when it comes to making donations to ALS, people are taking action like never before.  As reported on 8/22/14, over $41 million has been donated to ALS in less than 1 month.

From the NY Times on 8/22/14:

“Donations to the A.L.S. Association, a Washington-based nonprofit that funds global research to find treatments and a cure for the disease, have surged since the challenge started trending in late July. The group said Thursday morning that it had received $41.8 million in donations from July 29 until Aug. 21.

More than 739,000 new donors have given money to the association. That’s more than double the $19.4 million in total contributions the association received during the year that ended Jan. 31, 2013, according to a filing with the Internal Revenue Service.”

Update: As of August 25th, the ALS Ice Bucket Challenge has raised over $79 million dollars!

Think About This:
Does your company have an online video marketing strategy?  Have you considered how much easier it might be to show your product work rather than try to explain it?  A marketing report near the end of 2013 showed that 1 in 2 consumers say YouTube videos have influenced a purchase decision.  Among other things that influence purchase decisions are blogs and social media sites.   So imagine if you combine it all by making video a core part of your social media marketing strategy.  It just makes sense.

I Challenge You…

I challenge you to think about what has made the ALS Ice Bucket Challenge such a social media marketing success.  I challenge you to consider how you can apply elements of that success to your online marketing strategy.  But most importantly, I challenge you to take a few minutes to learn more about ALS and make a donation if you haven’t already.

5 Key Marketing Ingredients That Led To ALS Ice Bucket Challenge Success

Photo from ALSA.org home page

Photo from ALSA.org home page

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.”  But the one thing no one can deny is the effectiveness of this campaign.

So, what makes the ALS Ice Bucket Challenge so effective?  I think it all comes down to these 5 key ingredients…

1. Engage & Empower Your Audience

Without a doubt, the most important thing the ALS Association did was engage and empower their audience.  Not only did they give people a chance to make a difference, they gave them a way to quickly and easily reach others to do the same through a “challenge.”  Combine this with the importance of the cause and other ingredients below then it becomes easy to understand why this campaign is such a success.

Think About This:
How can you give your customers the power to spread the message for you?  Maybe it’s a referral program.  Maybe it’s an online contest.  Whatever it is, your customers need to be armed with the knowledge and ability to act as brand advocates.  Make it easy to love your business and easy to tell others about it.

2. Predictable, Yet Suspenseful

People love things that are predictable.  It’s one of the core reasons that television shows like Wheel of Fortune and Jeopardy have withstood the test of time.  They follow the same formula episode after episode and it’s incredibly effective.  People know what to expect and there’s something to be said for that.  At the same time, there’s the suspense of wondering who will, how much money it will be and how the game will play out on any given night.  Suspense is a equally as effective as predictability and the reason people keep coming back for more.

The ALS Ice Bucket Challenge combines predictability with the feeling of suspense.  When you scroll through your newsfeed and see 10 different friends doing the challenge you already know few things.  You know they’re probably going to accept the challenge, you know they’re likely going to dump a bucket of ice water on their head and you know they’ll probably challenge others to do the same.  For the most part, the videos follow the same formula over and over…

Yet there’s still a great deal of suspense.  You want to see if the person will actually dump the bucket on their head, wonder how big it will be, and might even be curious who they’ll challenge next.  These are the reasons why if you’ve spent any time on social media over the last few weeks you’ve probably watched several of the ALS #icebucketchallenge videos.  Even though people know what is going to happen in the video, they still want to see how it all ends.

Think About This:
What can you add to your business’s online marketing plan that is predictable, yet keeps people coming back for more?  One great example of this is Moz’s (formerly SEO Moz) Whiteboard Friday.  Every Friday, you can expect to watch a video to see Rand Fishkin or another member of the Moz team explaining business search engine optimization strategies using a whiteboard and markers to illustrate key points.  Just as much as the key ingredients are the same week after week, the content changes just enough to keep people coming back for more.

I challenge you to think about a concept or series similar to Whiteboard Friday that allows your audience to quickly get a feel for your company and the services provided.

3. Key Point: There’s No Substitute for Good Old Fashioned Fun

The ice bucket challenge is raising a great deal of awareness for a very worthy cause and a lot of it just comes back to good old-fashioned fun.  There’s just something fun about dumping ice and water on your head.  There’s something fun about challenging others to see if they will do the same.   This is a big part of the reason so many kids and families are getting involved.  It’s a fun experience to share together that ultimately supports a very worthy cause.  At the end of the day, everyone wants to have fun and it’s even better when you feel great doing it.

Think About This:
What can you do to make your brand fun?  Is working with your company an enjoyable experience?   Maybe you can identify parts of your business process that may be perceived as “boring” by employees or customers.  Take a few moments to think about how you could make those areas fun.  It could make all the difference.

4. Clear Call To Action

Donate to ALS.  That is the call-to-action.   For the most part, the “rules” seem to be understood that if you accept the challenge you donation $10 to ALS and if you decline you donate $100 to ALS. Now, yes, there has been a lot of debate about whether or not you have to donate if you accept the challenge of dumping ice water on your hand, but most people still understand that a donation is what actually makes a difference.

Think About This:
Let’s bring this one back to your website.  If someone comes to your website, is it clear what you want them to do?  Sign up for an email campaign, fill out a quote request, download a free guide?  Maybe these are your top 3 objectives.  But, what if you picked just one and built your entire site around that one objective?  Let’s say you want to grow your list of subscribers.  As one marketer found out,  a homepage website redesign could mean a 300% increase in sign-ups.  With results like that, I’d say it’s worth giving it a try for at least a month.

5. Harness The Power of Video Marketing

Would a similar challenge that required writing a few sentences about why you donated to ALS and challenging others to do the same be as effective as making a video?  Maybe, but it’s not likely.  There are 2 reasons why video was the perfect medium for the #icebucketchallenge – videos are easy to make (ok, ok so you may have to find a bucket and some ice and get a little messy) and they’re easy to watch.

In a previous blog, I talked about the importance of using images and videos as part of your social marketing strategy.  Using video as part of this ALS cause marketing campaign was absolutely the right call.  The videos automatically play on Facebook, they’re easy to edit on Instagram, they’re a bigger part of Google Plus with its YouTube integration and they’re even getting more plays via Twitter.  While not every video is award-winning or even well planned, in many cases they’re still far more effective than words when it comes to getting people to take action.  And when it comes to making donations to ALS, people are taking action like never before.  As reported on 8/22/14, over $41 million has been donated to ALS in less than 1 month.

From the NY Times on 8/22/14:

“Donations to the A.L.S. Association, a Washington-based nonprofit that funds global research to find treatments and a cure for the disease, have surged since the challenge started trending in late July. The group said Thursday morning that it had received $41.8 million in donations from July 29 until Aug. 21.

More than 739,000 new donors have given money to the association. That’s more than double the $19.4 million in total contributions the association received during the year that ended Jan. 31, 2013, according to a filing with the Internal Revenue Service.”

Update: As of August 25th, the ALS Ice Bucket Challenge has raised over $79 million dollars!

Think About This:
Does your company have an online video marketing strategy?  Have you considered how much easier it might be to show your product work rather than try to explain it?  A marketing report near the end of 2013 showed that 1 in 2 consumers say YouTube videos have influenced a purchase decision.  Among other things that influence purchase decisions are blogs and social media sites.   So imagine if you combine it all by making video a core part of your social media marketing strategy.  It just makes sense.

I Challenge You…

I challenge you to think about what has made the ALS Ice Bucket Challenge such a social media marketing success.  I challenge you to consider how you can apply elements of that success to your online marketing strategy.  But most importantly, I challenge you to take a few minutes to learn more about ALS and make a donation if you haven’t already.

3 Articles To Make You Question Facebook’s Branding Strategy

 

Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment.

Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any other site.  We know that it’s a necessary part of any social media marketing strategy and a great way to reach our potential customers.  But is Facebook getting away from what it does best – connecting people?

In the past couple of weeks, I’ve read 3 articles that make me wonder about Facebook’s branding strategy.  As a marketing professional, I’d be curious to know what Facebook’s branding strategy looks like big picture and if it’s in line with the way users perceive the site.  These 3 articles will explain what I mean by that…

1. Facebook Did What?  Really?

Did you know Facebook recently did a psychological experiment on over 600,000 of its users without them knowing?  Odds are you didn’t know unless you read this article about it.  Sure, Facebook has done some things in the past to raise some red flags, but from a marketing viewpoint this one really makes people lose trust in the brand.  So what did they do?  Well with one group of people they displayed a much higher than normal amount of negative updates in their news feed.  As you might guess, the other group of people got a larger than normal amount of only positive updates.  In essence, they played with people’s emotions without them knowing it was going on.

A lot of people spend a ton of time on Facebook with many of them being affected either consciously or subconsciously by what they see on the social network.  How do you think these people felt after finding out they might have been part of this experiment?  Where does this fit in with Facebook’s marketing plan?

One viewpoint is that Facebook is a free site and yes, these people did agree to the terms by signing up and using Facebook that allows things like this to legally happen.  But, there’s still something to be said about how people perceive Facebook as a brand because of things like this.  If Facebook eventually becomes a smaller piece of a good social media marketing strategy, will things like this make people finally decide enough is enough?

Need to take a closer look at your branding strategy?  Contact Focal Point today!

2. Is Facebook Getting Away from Its Original Brand?

Paid Social media marketing is highly effective and I’ve seen Facebook greatly improve its ads over the past couple of years.  But does introducing so many advertisements alienate the person who just wants to use Facebook to stay in touch with family?  Does the need to make money as a publicly traded company prove to be a frustrating user experience in the long run?

Facebook used to be about connecting people to people.  Now it’s much more about connecting brands to current and potential customers. To a certain extent, the “human” aspect might be disappearing.  I recently read this article about a guy who liked every single post he saw on Facebook for 48 hours (Note: Apparently “liking” everything resulted  in a few choice words, but it’s still worth the read).  Soon his entire newsfeed became all about advertising and business.  The human element had almost disappeared, completely.  That’s pretty wild when you really stop to think out it.

Don’t get me wrong.  I am not saying that it’s necessarily a bad thing for businesses to target customers by using highly effective data that’s shared via Facebook.  What I am saying is that a lot of Facebook users who aren’t on the site for business don’t want that and feel they’ve been a victim of the old bait and switch.

3. Facebook Messenger App Update.  No Big Deal, Right?

The Facebook Messenger feature has changed over the last couple of years quite a bit.  In fact, I’ve seen some customers prefer using this over email.  Very similar to how Twitter can be, sometimes it’s easier to get in touch via social media vs. fighting the never ending email battle (you all know what I’m talking about).  Recently however, I saw several marketing professionals resist upgrading to the new Facebook Messenger app until they were absolutely forced to do so.

A lot has been written about this and there are still several myths out there about what exactly this means to users.  The thing I found interesting is that the reason most people resisted is that they felt forced to do this update and they were concerned about their privacy being violated.  It seems people initially avoid change for a long as possible when it comes to Facebook and, in general, don’t really have trust in the brand that their info will be safe.  From a recent Huffington Post article:

“A quick look at these permissions (Facebook Messenger) reveals it can indeed access your entire address book, send SMS messages, record photos or videos using your camera, know your location at all times, access the Internet when it wants, and a slew of other pretty creeptastic things.”

After looking into it further, people are mostly getting stirred up about these 5 Facebook myths and in most cases Facebook Messenger is less invasive than the native Facebook app itself.

Facebook Messenger

What Does Facebook’s Branding Strategy Have To Do With Your Business?
These are 3 simple reminders that the importance of having a clear branding strategy in place at your business cannot be overlooked. I wanted to share these examples with you to suggest that it’s possible for even the largest of brands to lose touch with their users/customers over time.  Remember, the reality of your business branding strategy isn’t how you want to be perceived, but how your business is actually perceived by your audience.

At the end of the day, Facebook is still a vital part of an effective social media marketing strategy.  That being said, it’s examples like these that may one day cause this giant to fall.  So, let me ask you again after reading this – what one or two words come to mind when you think of Facebook as a brand?  Share in the comments below!

Need Help With Your Branding Strategy?
Let’s make sure your brand message is clear.  Read more about how our team can help you develop a clear brand identity.

3 Articles To Make You Question Facebook’s Branding Strategy

Facebook Branding Questions

Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment.

Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any other site.  We know that it’s a necessary part of any social media marketing strategy and a great way to reach our potential customers.  But is Facebook getting away from what it does best – connecting people?

In the past couple of weeks, I’ve read 3 articles that make me wonder about Facebook’s branding strategy.  As a marketing professional, I’d be curious to know what Facebook’s branding strategy looks like big picture and if it’s in line with the way users perceive the site.  These 3 articles will explain what I mean by that…

1. Facebook Did What?  Really?

Did you know Facebook recently did a psychological experiment on over 600,000 of its users without them knowing?  Odds are you didn’t know unless you read this article about it.  Sure, Facebook has done some things in the past to raise some red flags, but from a marketing viewpoint this one really makes people lose trust in the brand.  So what did they do?  Well with one group of people they displayed a much higher than normal amount of negative updates in their news feed.  As you might guess, the other group of people got a larger than normal amount of only positive updates.  In essence, they played with people’s emotions without them knowing it was going on.

A lot of people spend a ton of time on Facebook with many of them being affected either consciously or subconsciously by what they see on the social network.  How do you think these people felt after finding out they might have been part of this experiment?  Where does this fit in with Facebook’s marketing plan?

One viewpoint is that Facebook is a free site and yes, these people did agree to the terms by signing up and using Facebook that allows things like this to legally happen.  But, there’s still something to be said about how people perceive Facebook as a brand because of things like this.  If Facebook eventually becomes a smaller piece of a good social media marketing strategy, will things like this make people finally decide enough is enough?

Need to take a closer look at your branding strategy?  Contact Focal Point today!

2. Is Facebook Getting Away from Its Original Brand?

Paid Social media marketing is highly effective and I’ve seen Facebook greatly improve its ads over the past couple of years.  But does introducing so many advertisements alienate the person who just wants to use Facebook to stay in touch with family?  Does the need to make money as a publicly traded company prove to be a frustrating user experience in the long run?

Facebook used to be about connecting people to people.  Now it’s much more about connecting brands to current and potential customers. To a certain extent, the “human” aspect might be disappearing.  I recently read this article about a guy who liked every single post he saw on Facebook for 48 hours (Note: Apparently “liking” everything resulted  in a few choice words, but it’s still worth the read).  Soon his entire newsfeed became all about advertising and business.  The human element had almost disappeared, completely.  That’s pretty wild when you really stop to think out it.

Don’t get me wrong.  I am not saying that it’s necessarily a bad thing for businesses to target customers by using highly effective data that’s shared via Facebook.  What I am saying is that a lot of Facebook users who aren’t on the site for business don’t want that and feel they’ve been a victim of the old bait and switch.

3. Facebook Messenger App Update.  No Big Deal, Right?

The Facebook Messenger feature has changed over the last couple of years quite a bit.  In fact, I’ve seen some customers prefer using this over email.  Very similar to how Twitter can be, sometimes it’s easier to get in touch via social media vs. fighting the never ending email battle (you all know what I’m talking about).  Recently however, I saw several marketing professionals resist upgrading to the new Facebook Messenger app until they were absolutely forced to do so.

A lot has been written about this and there are still several myths out there about what exactly this means to users.  The thing I found interesting is that the reason most people resisted is that they felt forced to do this update and they were concerned about their privacy being violated.  It seems people initially avoid change for a long as possible when it comes to Facebook and, in general, don’t really have trust in the brand that their info will be safe.  From a recent Huffington Post article:

“A quick look at these permissions (Facebook Messenger) reveals it can indeed access your entire address book, send SMS messages, record photos or videos using your camera, know your location at all times, access the Internet when it wants, and a slew of other pretty creeptastic things.”

After looking into it further, people are mostly getting stirred up about these 5 Facebook myths and in most cases Facebook Messenger is less invasive than the native Facebook app itself.

Facebook Messenger

What Does Facebook’s Branding Strategy Have To Do With Your Business?
These are 3 simple reminders that the importance of having a clear branding strategy in place at your business cannot be overlooked. I wanted to share these examples with you to suggest that it’s possible for even the largest of brands to lose touch with their users/customers over time.  Remember, the reality of your business branding strategy isn’t how you want to be perceived, but how your business is actually perceived by your audience.

At the end of the day, Facebook is still a vital part of an effective social media marketing strategy.  That being said, it’s examples like these that may one day cause this giant to fall.  So, let me ask you again after reading this – what one or two words come to mind when you think of Facebook as a brand?  Share in the comments below!

Need Help With Your Branding Strategy?
Let’s make sure your brand message is clear.  Read more about how our team can help you develop a clear brand identity.