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Does Facebook Live Make Sense for Your Business?

Should your business use Facebook Live?

That’s a good question.  And one that I am going to help you answer.

I have talked in the past about live video streaming services such as Periscope and Meerkat.  But what many of these channels don’t have that Facebook does is a large audience for your business.  Especially the small to medium sized businesses.

Why Facebook Live Is Important

If you have been doing any type of social media marketing over the past few years, odds are you have spent time and money growing your Facebook brand page.  Well, just this month Facebook started making its Live feature available to ALL brand pages (previously it was just celebrities and larger companies like Mashable) which means you now have a new way to reach your audience.  And it’s not just a new way, it’s a way that gets 3X the amount of engagement vs. regular posts.

Needless to say, Facebook Live isn’t something to ignoreBut is it something that makes sense for your Internet marketing strategy?

Should You Invest Resources In It?

If your business or brand hosts events, then the answer is yes.  If your company is in the business of news, then the answer is yes.  Or if you are the “spokesperson” for your brand or business, then the answer is yes.

Beyond that, I think it’s up for debate.  As with anything, just because the technology exists doesn’t mean you should use it.  Where I think Facebook Live can really be an asset is when it’s utilized as an extension of something you are already doing.

For example, let’s say you regularly answer FAQs from your clients/potential clients on social media and your website.  Well, Facebook Live can enable you to offer a more personalized, unique way to answer these questions.  Now you’re not just providing an answer in text, you’re doing it on video, LIVE, where the user can see your face and understand your expressions.

What I am getting at is the point that Facebook LIVE is a great way to HUMANIZE your business.  It’s not rehearsed.  It’s not over-produced.  It’s real people connecting with real people and as the saying goes, “people buy from people, not companies.”  So if adding the “human” element is something that makes sense with your brand/online marketing strategy, then I think it’s worth attempting.

WTHR Facebook Live

Facebook Live Example

Let’s take WTHR for example.  You see personalities like Angela Buchman and Chuck Lofton on the air, but do you feel like you really KNOW them?  You may know a scripted version of this weather team, but using Facebook Live WTHR can share what goes on behind the scenes.  How storm systems are REALLY analyzed, what the temperature is like in the studio, what news reporters have for “breakfast” when breakfast is a 2 AM.  To sum it up, you learn about the PEOPLE behind what you see on screen.  And more often than not, those are the ones viewers really feel connected to.

The image is a screen shot from one of WTHR’s Facebook Live broadcasts.  In 6 minutes, they had 1.5K viewers and over 100 comments.  By the end of the broadcast, it was more than 3K views and 3oo comments.  This was nearly 40% more than anything else they posted on their page for the week.  Sure, they are in the business of news and have the on-air talent, obviously, but if you have any type of audience on social media – the same engagement rules apply.

Here’s The Deal With Facebook Live For Business

Look, live video isn’t anything groundbreaking, or new.  And it’s definitely not something for every business.  Maybe less than half of the businesses out there.  But I do think Facebook Live deserves some attention.  Why?  Because it is Facebook.

Until now, other live streaming services just haven’t had the audience or ease of use that I think Facebook has.  I believe it’s already the core part of most people’s online marketing strategies and adding a new feature to that is way more useful than the thought of taking on another social network.

Needless to say, in order to make Facebook Live (or any type of video for that matter) work, you need to have the right people on camera.  If your CEO or President is incredibly boring in real life and doesn’t come off well in a video – then going live on Facebook might be a complete disaster.

On the other hand, if your CEO is charismatic and has a great story to tell or isn’t afraid to jump on camera to answer questions from customers in real-time, then Facebook Live could be an awesome tool to add to your online marketing strategy.  I’ll leave you with this…

The other big opportunity with Facebook Live is that hardly any businesses are doing it right now.  Sure, it’s new and newness will wear off.  But when it comes to social media marketing and online marketing in general – aren’t we all looking for a way to break through the noise?  Especially a way to do it that doesn’t cost us marketing dollars??   Well, right now, this IS the way.

Need Help?

Focal Point can help with your Internet marketing strategy.  We can help you determine if tools such as Facebook Live are right for you.  Contact us online today!

*Photo of The Rock from TechCrunch

In 3… 2… 1…

You’ve got less than 5 seconds to pique someone’s interest enough to click on your link.

The first few sentences of any presentation determine whether your idea gets heard.

Studies show that each of us has to connect on some level with any new idea or product at least three times before we are willing to give it a chance with our pocketbook.

How does the information above square with your marketing campaign?

Here are basic questions to ask before you launch any new marketing campaign:

  • What need does this fulfill?
  • Are there typos?
  • Is the idea sexy?
  • Is the design compelling?
  • Is it this offer too good to be true?

You can’t blame your prospects for ignoring you. You’ve got to know the game and cut to the chase differently, faster, and most importantly, memorably.

Stand apart from the crowd in a way that is memorable. And timely. Then you will be heard above the fray.

shake-things-up

Shaking it up

Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed.

We thought so.

At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new ideas to create something different. Something of value.

If you have a vision that’s different from the norm and a passion that pushes you to move forward with it, here at FocalPoint, we consider that a gift.

We like to work with the movers and the shakers in the business and tech world. We enjoy working with folks that aren’t looking for different just to be different. Like us, they are looking for different to be better.

If that sounds like you, let’s shake a few things up together.

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to your mission and your audience

About that last bullet point…

FocalPoint creates marketing strategy with an end point in mind. The tag line won’t simply be ‘catchy.’ It will support that business plan you lost sleep over.

We understand that there will be endless details to get right before you launch your web site and your social media plan. That’s the ground point where we work best together. Before you have something that you’re truly proud of. That’s an ideal place for us to be. So together we can create, double check, test, and launch with more than just a hunch.

We want to get things launched right— right alongside you and your team. Greeting success together after hard work ironing out what’s most important.

What can we learn from our competitors?

The answer is quite a lot.

Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons.

Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from under you, for example, find out why. What benefits do they offer that you don’t? Ditto for the people that you’ve tried to hire away from them. Ask why they chose to stay, even if you offered them more.

Ask yourself:

  • What does your competition do they do better than you? And how do they get it right?
  • How and where do they market their services?
  • What are the best decisions your competitor or your predecessor made recently?
  • What do they do or make that you could produce better?

It’s always a good idea to pay attention to your competition in an open minded way. It’s easy to get in a rut with insider thinking. Looking at the way your competition does things can unlock new ways of thinking and open doors to biases you didn’t even know you had.

See the Fork First

More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take.

At FocalPoint, we think the key to making the best decision about the road less travelled, the road not taken, or the fork in the road is NOT the crucial part of your journey. We think that first you have to SEE the fork, and recognize it for what it is.

That’s a huge thing in marketing and communications strategy. Many, many organizations misstep by failing to see that there is a critical decision to be made at a particular juncture — and do not understand the importance of the fork in the road.

How does one develop the insight to take the right path? At FocalPoint we set out these reminders for ourselves:

  • Stay focused on shifting currents
  • Be open to change and stay nimble
  • Be accessible and approachable
  • Consult with others and listen
  • Understand the way it always was is not the way it is

Recognizing the significant, life-altering twists in your company’s path is difficult. It helps having a company by your side to help you anticipate change.

Together, we can decide which new direction to take to forge ahead.