Why Direct-To-Consumer Advertising Is Booming

If you’ve ever ordered apparel directly from a brand’s website or used an Uber, then you’re part of the burgeoning direct-to-consumer (DTC) economy, like hundreds of millions of others.

According to research from MediaRadar, DTC advertising is up across almost every product category. In the apparel industry, for instance, DTC spending rose by $100 million from 2014 to 2018. And that’s just one segment of the industry.

 

So why is DTC advertising so hot? With DTC you can:

  1. Talk directly to your customers.
  2. Focus ...
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Share Your Story On Social Media

Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.

Today, those communicative stories are likely to be interactive, sometimes playful, and often, pretty short. That’s really what we’re doing when we share over one billion pictures and content every day across Instagram, Facebook, Messenger and WhatsApp – it’s nothing more than storytelling.

 

When you think about social media in this way, it gets easier to get behind. So what kind of ...

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