How To Create A Headline Nobody Will Read

Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?

 

Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.

And, not only are you competing for eyeballs with tons of other advertising, you are competing against some truly ...

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Customer Churn Is On The Rise. And It Costs You More Than You Know

According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to retain a customer. Often, the study says, by as much as an eyebrow-raising 500%.

Those numbers should blow your mind. But even if your reality is half that, it’s still a no-brainer that customer retention is one ...

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