Why You Need To Make Case Studies A Part Of Your Marketing

Case studies are rather like a well-written mystery. They lay out a perplexing issue one of your customers had that seems really insurmountable on its face. However, it just so happens that your company had the ideal solution to this company’s problem. Then you lay out what happened, very Sherlock Holmes-like, step by brilliant step.

 

Case studies can be illuminating to potential clients in so many ways. First, you get to be the hero. But along the way, you get to ...

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You Should Be Using More Social Media Video Ads

Why?

Because they work so well.

 

Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire video, you remember something about the product. Right?

 

A few seconds all it takes to make an impression. And of course, the stronger the message and the more creative the video, the stronger the impression.

 

At Focal Point, we take ...

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