Content Marketing Moves Beyond Marketing And Into All Business Functions

You’ve no doubt heard the phrase, “Content is key,” in other words content marketing is the key to your company’s marketing success.

 

As more companies realize the impact content marketing can have on their businesses, they’re increasingly adopting its strategies across the board. For instance:

  • Brand awareness helps drive leads, which drives sales.
  • Content funneling drives operational efficiencies, which results in increased ROI.
  • Strategic content marketing can deliver engaging content that drives top prospective candidates toward HR recruitment.

 

You get the picture. Today’s top marketers don’t use content sporadically. They market ...

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