Good design + good content = increased readership

Outdated, confusing or convoluted design can greatly diminish your content’s effectiveness. That’s true whether your content is web-based, or a PowerPoint, newsletter, print ad, or social media.

But a well-constructed, thoroughly planned design can brilliantly lead the eye through content, illuminating key points, and facilitating understanding.

Effective marketers know that design and content are intricately linked together. They are also very good at understanding what drives human behavior. Because (of course), the nature of human behavior affects everything we do. And buy. ...

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