Marketing Effectively in 2016

It doesn’t matter how new you and your product are, you have to find ways to command attention to break through the noise and get noticed.

The holiday season is a great time to see this in action. Businesses of every sort are finding it increasingly difficult to rise above the noise and seize the attention (and buying power) of new customers. Some just succeed in making a lot of noise. Others break through the noise in brilliant ways.

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Budget-stretching creative marketing techniques for small businesses

How can I expand my business in a slow-growing economy, you ask?

We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest.

So, what can you do to increase your marketing share?

The short answer is: get creative! But of course, any marketing solution we recommend begins with us doing a lot of listening to what you do, how you ...

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How to maintain more effective business relationships

How important is building and maintaining solid connections with your customers and the people you work with?

MillennialsBoth are invaluable, according to Michael Ray Hopkin, popular blogger and author of Lead on Purpose.

Hopkin believes that to be a truly effective manager or company president and attract and keep clients, you need to continuously improve your business relationships with your employees and your clients.


Here are three ways to do this:


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