When it comes to using social media with maximum efficacy, you’ve got to know your clients.
Let’s take Twitter for example. So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”
Here’s what we mean by that:
- First, find your existing clients on Twitter and start following them. You’ll learn a lot. Spend weeks listening if necessary. Twitter ...