Simplify Your Online Marketing Strategy Now
So often as online marketers, we get caught up in the excitement of the “next big thing.” We set our sights on hitting the online marketing home run or viral campaign. It’s times like these when we need to simplify our overall online marketing strategy and get back to the basics of what works. It’s the daily work that paves the way for the big successes. And it’s getting back to the basics that will help when you’re struggling.
Below are some tips and reminders of basic online marketing and social media strategies that will always work no matter what the latest technology or next big idea might be.
Ask Why & Subtract
Let’s get right to it. I know you may have read the intro and thought, “oh great, more things to do.” Well, actually in this first point I am going to ask you to do less. Stop for a moment to think about all of the different marketing activities you do on a daily basis. Now, ask yourself why. Go through each activity one by one and ask yourself why you’re doing it? Does it tie back to a common purpose, help you accomplish a goal or help move business forward? If you are unsure on the answer to these questions for any task, stop doing it. You see, life is a lot like marketing – when things just aren’t adding up that often means it’s time to subtract.
Create A Content Plan
Content marketing is a big deal. By now most digital marketers understand that they need to be producing content as part of an overall online marketing strategy to generate traffic from Google organic search, social media and more. Yet, many still do not have a plan.
Several big name digital marketers will swear by a content calendar. I am not going to tell you that you have to do that, because I don’t think it works for everyone. What I am going to tell you is that you do need to have some sort of plan. Something that eliminates the guesswork. Something that makes it easy to answer the question – what are we going to write about today?
Here’s a blog post I wrote about how to create a simple content marketing plan. It’s based upon the concept of creating themes for each day of the week and writing about those themes/topics on that designated day. It’s that easy, yet it can be so effective. Why? Because it eliminates all of the guesswork and provides a direction in which to move. And sometimes we just need that direction.
Recycle Your Best Stuff
You’ve created the perfect blog post. The content is compelling. The image is stunning. The call to action is easy to follow. It’s sure to be a smash hit! Excited to tell the world all about it you go about your social media marketing by posting a link to it on Facebook, sending out a Tweet and posting the image on Pinterest with a link. This post is even so good, you send out a new email to your loyal subscribers. Then you wait…nothing. A few hours go by and now you have 1 like on Facebook, 2 retweets on Twitter and 2 click thrus on Pinteres and Mailchimp shows a few people are opening the email. But then the rest of the day goes on and the numbers are still the same. And a week later, still the same. While something is better than nothing, this is far from the results you wanted to see. Frustrated you chalk up the loss and move on.
Unfortunately, this is a scenario I see play out in social media marketing and online marketing in general time after time. It truly is sad, because it’s selling yourself short. You’ve spent time developing that content. A designer was even hired to make sure just the right image was created. This blog post was a big time investment. Now you just need to understand that as much effort as you put into creating the content, you need to put even MORE effort into promoting it.
The simple fact is that people are busy. A very small percentage of your audience saw that Facebook post and even fewer noticed the Tweet. It’s also entirely possible that your next big client was out of the office when you sent the email and in an effort to cleanup her inbox just went through deleting emails as fast as possible. Timing can be everything and sometimes it’s not the right time. So change the time and try again. Alter the subject lines or teaser text. But whatever you do, RECYCLE the best content over again.
Ready to Talk Online Marketing Strategy?
Let’s set up a time to get together soon. I’d love to help you simplify your online marketing plan, so contact me today!