What a great year it has been! I want to take a moment to thank all of my readers and clients who have helped make this another successful year for Focal Point. As a small business in Indianapolis, we couldn’t do what we do without our wonderful community and your support.
To bring things to a close for the year, I want to share 4 of my most popular articles all about marketing trends and things to look forward to 2015. One thing I learned this year in my writing is that some of my most well received posts were all about creating a strategic marketing plan moving into the new year. Whether this is your first time reading my blog or you’ve been here before, I know you’ll find some valuable information below.
4 Questions Every Business Should Be Asking This Time of Year
It seems like just yesterday that I hit “publish” on this post, yet here we are at the end of the year. Originally published at the beginning of Fall, this post is all about taking the time to evaluate your online marketing plan throughout the year. How can you define what “success” means to your business without having some sort of plan in place?
As we head into 2015, this post can serve as a reminder to schedule time in your calendar during the new year to take a look at your big wins, the areas where you fell short and put a plan in place to improve performance throughout the year. I recommend making the time to do this on a quarterly basis. This seems like the right amount of time to get good data on if your marketing plan is working while giving you enough time to make adjustments as needed.
Find out all 4 questions to ask yourself in the full post here!
2 Must-Haves for Every 2015 Online Marketing Plan
Is your 2015 online marketing plan sign, sealed and delivered? Well, you better take a moment to make sure these 2 things aren’t missing. In the world of website design and social media marketing, this articles covers 2 of the biggest trends that absolutely will make or break your success in the coming year(s).
Discover the 2 must- haves for your plan here!
3 Movements Every Digital Marketer Must Watch Now
There are some big movements taking place in the digital marketing world that’s for sure. As marketers, it’s important that we are aware of these dynamic shifts as they will greatly impact the way we reach our potential customers and they way our customers do business with us.
In this post, I go into more detail on each of these trends and even include a special video about some major changes Facebook will be rolling out at the start of the new year.
Don’t get left behind – check out this post here!
New SEO is Now Online Branding?
In my latest post prior to this one, I pose this very serious question. It has been said that SEO is dead, but is is possible that online branding is simply taking it’s place?
With Google acting more and more like a human and less like a robot, it’s more important than ever to establish a good online reputation and brand trust. I recently watched a webinar from Rand Fishkin of Moz where he unveiled some of the big changes and tactics to position your brand for growth.
Get all the key points on how to increase your online branding here!