5 Key Marketing Ingredients That Led To ALS Ice Bucket Challenge Success

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.”  But the one thing no one can deny is the effectiveness of this campaign.

So, what makes the ALS Ice Bucket Challenge so effective?  I think it all ...

Continue Reading →

5 Key Marketing Ingredients That Led To ALS Ice Bucket Challenge Success

The ALS #IceBucketChallenge is a huge success.  A success in raising not only awareness, but some serious money to fight a very serious disease.  Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.”  But the one thing no one can deny is the effectiveness of this campaign.

So, what makes the ALS Ice Bucket Challenge so effective?  I think it all ...

Continue Reading →
facebook-branding-questions

3 Articles To Make You Question Facebook’s Branding Strategy

 

Question: What one or two words come to mind when you think about Facebook as a brand?  Just think about that for a moment.

Sure, we all know that Facebook is a giant.  We know that people spend more time on Facebook than any other site.  We know that it’s a necessary part of any social media marketing strategy and a great way to reach our potential customers.  But is Facebook getting away from what it does best ...

Continue Reading →

2 Must-Haves for Every 2016 Online Marketing Plan

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill you in on the 2 online marketing plan must-haves that are going to make or break your success in 2016.

 

Before we get started, let me just say that these are two trends that many online ...

Continue Reading →

2 Must-Haves for Every 2015 Online Marketing Plan

It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year.   After all, the hope is that readers like you will get the message and start taking action now.  Well, I’m here to fill you in on the 2 online marketing plan must-haves that are going to make or break your success in 2015.

2015 Online Marketing Predictions

Before we get started, ...

Continue Reading →